GRADUATE SCHOOL

Brand Communication

ELEC 001 | Course Introduction and Application Information

Course Name
Elective Course I
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
ELEC 001
Fall
0
0
0
0

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course; -
Course Description

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Review of the Semester  
2 Review of the Semester  
3 Review of the Semester  
4 Review of the Semester  
5 Review of the Semester  
6 Review of the Semester  
7 Review of the Semester  
8 Review of the Semester  
9 Review of the Semester  
10 Review of the Semester  
11 Review of the Semester  
12 Review of the Semester  
13 Review of the Semester  
14 Review of the Semester  
15 Review of the Semester  
16 Review of the Semester  

 

Course Notes/Textbooks
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
0
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
0

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply knowledge on processes, methods and techniques that enable developing original and creative strategies in the field of brand communication.

2

To be able to solve problems that require expertise in brand communication by using interdisciplinary approach and research methods.

3

To be able to integrate the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication etc.) related to the field of brand communication.

4

To be able to evaluate strategies and solution methods developed in brand communication.

5

To be able to understand the basic principles of corporate communication management and gain the skills to apply them.

6

To be able to plan, develop, manage and evaluate an integrated brand communication campaign.

7

To be able to convey solution suggestions related to the field of brand communication and corporate communication in written and oral form to stakeholders.

8

To be able to perform studies and practices in accordance with professional and social ethical values.

9

To be able to carry out an independent study on subjects requiring expertise in the field of brand communication.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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