GRADUATE SCHOOL
Brand Communication
LEE 597 | Course Introduction and Application Information
Course Name |
Term Project
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
LEE 597
|
Spring
|
0
|
0
|
0
|
2.5
|
Prerequisites |
None
|
|||||
Course Language |
Turkish
|
|||||
Course Type |
Required
|
|||||
Course Level |
Second Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | - | |||||
Assistant(s) | - |
Course Objectives | The aim of the project is to help students progress their theoretical and practical knowledge and skills gained during the program. Preparing and presenting a project with an advisor, and finally submitting a written report let the students to understand and find out a practical ground for their knowledge gained through the courses. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Students prepare a research paper under guidance of faculty on current theories and topics. The student is responsible for finding a suitable topic and after approval of the topic by the advisor, will prepare a research outline. The term project will need to develop an analysis that is rooted in theoretical knowledge and existing applications from the related fields. |
|
Core Courses |
X
|
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | First meeting with advisor | |
2 | Independent study | Readings assigned by the adviser |
3 | Meet with advisor, Discuss potential topics | Readings assigned by the adviser |
4 | Topic Proposal and Approval | Readings assigned by the adviser |
5 | Independent study | Readings assigned by the adviser |
6 | Develop research outline | Readings assigned by the adviser |
7 | Independent study | Readings assigned by the adviser |
8 | Independent study | Readings assigned by the adviser |
9 | Meet with advisor to discuss literature review, methodology sections and field study | Readings assigned by the adviser |
10 | Independent study | Readings assigned by the adviser |
11 | Independent study | Readings assigned by the adviser |
12 | Independent study | Readings assigned by the adviser |
13 | Discuss draft of independent study with advisor | Readings assigned by the adviser |
14 | Independent study | Readings assigned by the adviser |
15 | Hand in the independent study to advisor | Readings assigned by the adviser |
16 | Review of the Semester |
Course Notes/Textbooks | |
Suggested Readings/Materials |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project |
1
|
100
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | ||
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
0
|
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
1
|
75
|
75
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
75
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply knowledge on processes, methods and techniques that enable developing original and creative strategies in the field of brand communication. |
X | ||||
2 | To be able to solve problems that require expertise in brand communication by using interdisciplinary approach and research methods. |
X | ||||
3 | To be able to integrate the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication etc.) related to the field of brand communication. |
X | ||||
4 | To be able to evaluate strategies and solution methods developed in brand communication. |
X | ||||
5 | To be able to understand the basic principles of corporate communication management and gain the skills to apply them. |
X | ||||
6 | To be able to plan, develop, manage and evaluate an integrated brand communication campaign. |
X | ||||
7 | To be able to convey solution suggestions related to the field of brand communication and corporate communication in written and oral form to stakeholders. |
X | ||||
8 | To be able to perform studies and practices in accordance with professional and social ethical values. |
X | ||||
9 | To be able to carry out an independent study on subjects requiring expertise in the field of brand communication. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest