GRADUATE SCHOOL

Brand Communication

LEE 597 | Course Introduction and Application Information

Course Name
Term Project
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
LEE 597
Spring
0
0
0
2.5

Prerequisites
None
Course Language
Turkish
Course Type
Required
Course Level
Second Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives The aim of the project is to help students progress their theoretical and practical knowledge and skills gained during the program. Preparing and presenting a project with an advisor, and finally submitting a written report let the students to understand and find out a practical ground for their knowledge gained through the courses.
Learning Outcomes The students who succeeded in this course;
  • will be able to conduct independent research on a topic of choice.
  • will be able to independently formulate an original problem and specify how it can be studied.
  • will able to analyze, grasp, integrate and make the synthesis of different theoretical perspectives in explaining a specific scientific problem.
  • will be able to follow academic/professional ethical principles.
  • will be able to prepare a scientific research project that fulfills the requirement of the master’s degree.
Course Description Students prepare a research paper under guidance of faculty on current theories and topics. The student is responsible for finding a suitable topic and after approval of the topic by the advisor, will prepare a research outline. The term project will need to develop an analysis that is rooted in theoretical knowledge and existing applications from the related fields.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 First meeting with advisor
2 Independent study Readings assigned by the adviser
3 Meet with advisor, Discuss potential topics Readings assigned by the adviser
4 Topic Proposal and Approval Readings assigned by the adviser
5 Independent study Readings assigned by the adviser
6 Develop research outline Readings assigned by the adviser
7 Independent study Readings assigned by the adviser
8 Independent study Readings assigned by the adviser
9 Meet with advisor to discuss literature review, methodology sections and field study Readings assigned by the adviser
10 Independent study Readings assigned by the adviser
11 Independent study Readings assigned by the adviser
12 Independent study Readings assigned by the adviser
13 Discuss draft of independent study with advisor Readings assigned by the adviser
14 Independent study Readings assigned by the adviser
15 Hand in the independent study to advisor Readings assigned by the adviser
16 Review of the Semester

 

Course Notes/Textbooks
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
1
100
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
0
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
1
75
75
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
75

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply knowledge on processes, methods and techniques that enable developing original and creative strategies in the field of brand communication.

X
2

To be able to solve problems that require expertise in brand communication by using interdisciplinary approach and research methods.

X
3

To be able to integrate the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication etc.) related to the field of brand communication.

X
4

To be able to evaluate strategies and solution methods developed in brand communication.

X
5

To be able to understand the basic principles of corporate communication management and gain the skills to apply them.

X
6

To be able to plan, develop, manage and evaluate an integrated brand communication campaign.

X
7

To be able to convey solution suggestions related to the field of brand communication and corporate communication in written and oral form to stakeholders.

X
8

To be able to perform studies and practices in accordance with professional and social ethical values.

X
9

To be able to carry out an independent study on subjects requiring expertise in the field of brand communication.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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