GRADUATE SCHOOL
Brand Communication
MI 562 | Course Introduction and Application Information
Course Name |
Consumer in Brand Era
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
MI 562
|
Fall/Spring
|
3
|
0
|
3
|
5
|
Prerequisites |
None
|
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Course Language |
Turkish
|
|||||
Course Type |
Elective
|
|||||
Course Level |
Second Cycle
|
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Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | In this course, contemporary discussions about consumer behavior and psychology will be visited to realize effective and efficient brand communication. In this course that aims to create a deep understanding of consumers, the cultural, sociological and psychological aspects of consumption, the things that motivate the consumer, and consumption habits and attitudes of individuals will be covered with regard to brand communicators’ consumers. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses |
X
|
|
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the course | |
2 | Mass Society and Consumer Culture I | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 1 |
3 | Mass Society and Consumer Culture II | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 2 |
4 | Marxism and Consumer Culture | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 3 |
5 | Consumer Culture and Critical Theory I | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 4 |
6 | Consumer Culture and Critical Theory II | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 5 |
7 | Midterm | |
8 | Popular Culture and Consumerism I | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 6 |
9 | Popular Culture and Consumerism II | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 7 |
10 | Identity, Nationalism and Consumer Culture | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 8 |
11 | Globalization and Consumer Culture | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London CHAPTER 9 |
12 | Presentations | |
13 | Presentations | |
14 | Presentations | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | Featherstone, M. (1993). Consumer Culture and Postmodernism. Sage London |
Suggested Readings/Materials |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
15
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques |
5
|
25
|
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
1
|
15
|
Project |
1
|
15
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
30
|
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
9
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
3
|
42
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
5
|
2
|
10
|
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
1
|
15
|
15
|
Project |
1
|
15
|
15
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
20
|
20
|
Final Exam |
0
|
||
Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to apply knowledge on processes, methods and techniques that enable developing original and creative strategies in the field of brand communication. |
X | ||||
2 | To be able to solve problems that require expertise in brand communication by using interdisciplinary approach and research methods. |
|||||
3 | To be able to integrate the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication etc.) related to the field of brand communication. |
|||||
4 | To be able to evaluate strategies and solution methods developed in brand communication. |
X | ||||
5 | To be able to understand the basic principles of corporate communication management and gain the skills to apply them. |
|||||
6 | To be able to plan, develop, manage and evaluate an integrated brand communication campaign. |
|||||
7 | To be able to convey solution suggestions related to the field of brand communication and corporate communication in written and oral form to stakeholders. |
|||||
8 | To be able to perform studies and practices in accordance with professional and social ethical values. |
|||||
9 | To be able to carry out an independent study on subjects requiring expertise in the field of brand communication. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest