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İzmir Ekonomi Üniversitesi

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    GRADUATE SCHOOL

    Master of Business Administration - Distance Learning (e-MBA) (Turkish)

    EISL 508 | Course Introduction and Application Information

    Course Name
    Strategic Management
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    EISL 508
    Fall
    3
    0
    3
    5

    Prerequisites
    None
    Course Language
    Turkish
    Course Type
    Required
    Course Level
    Second Cycle
    Mode of Delivery Online
    Teaching Methods and Techniques of the Course Discussion
    Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s)
    Course Objectives The purpose of this course is to introduce students to theories, concepts, and methods for developing business strategies as an integrated process of management.
    Learning Outcomes

    The students who succeeded in this course;

    • Analyze the main structural features of an industry and different stages of industry evolution, and develop strategies that position the firm most favorably.
    • Formulate strategies that leverage a firm’s resources, capabilities, and core competencies.
    • Demonstrate understanding of the concept of competitive advantage and its sources and the ability to recognize it in real-world scenarios.
    • Distinguish the two primary types of competitive advantage: cost and differentiation and formulate strategies to create a cost and/or a differentiation advantage.
    • Formulate strategies for exploiting international business opportunities
    • Make recommendations for vertical or horizontal integration based on an understanding of the conditions under which each of them creates value.
    Course Description This course covers basic concepts, tools, and principles of developing business strategies and analyzing competitive environment. The course aims to develop and understanding of managerial decisions and actions that effect survival and performance of business enterprises. The course focuses on knowledge and skills which hmanagers must possess in order to develop strategies under competitive conditions, position their business, decide on boundaries, and increase success and profitrability in the long run.
    Related Sustainable Development Goals

     



    Course Category

    		Core Courses
    X
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 Introduction to the Course
    2 Basic Concepts of Strategic Management Chapter 1 & 2
    3 Vision and Mission Chapter 3 & 4
    4 Analysis of the External Environment Chapter 5
    5 Analysis of the Internal Environment Chapter 5
    6 Strategy Implementation Chapter 6
    7 Strategy Implementation Chapter 7
    8 Semester Break (Holiday) Chapter 8
    9 Analysis and Selection of Strategies Chapter 9
    10 Strategy Implementation: Management and Marketing Chapter 10
    11 Strategy Implementation: Management and Marketing Chapter 12
    12 Strategy Assessment Chapter 15
    13 Strategy Assessment Chapter 11
    14 Global and Interntional Issues Chapter 16
    15 Review of the Semester
    16 Final Exam

     

    Course Notes/Textbooks

    Ülgen H. & Mirze K. (2020) İşletmelerde Stratejik Yönetim. Beta.
    Suggested Readings/Materials

    Pearce II, J. A. & Robinson Jr., R. B. (2020) Stratejik Yönetim: Geliştirme, Uygulama ve Kontrol (Çev. Prof. Dr. Mehmet Barca). Nobel.

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    1
    20
    Presentation / Jury
    Project
    Seminar / Workshop
    Oral Exams
    Midterm
    Final Exam
    1
    80
    Total

    Weighting of Semester Activities on the Final Grade
    1
    20
    Weighting of End-of-Semester Activities on the Final Grade
    1
    80
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    14
    3
    42
    Field Work
    0
    Quizzes / Studio Critiques
    0
    Portfolio
    0
    Homework / Assignments
    1
    20
    20
    Presentation / Jury
    0
    Project
    0
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    0
    Final Exam
    1
    34
    34
        Total
    144

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

    #
    		 Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5
    1

    To be able to demonstrate general business knowledge and skills.
    -
    -
    -
    -
    X
    2

    To be able to demonstrate business communication skills effectively.
    -
    -
    -
    -
    X
    3

    To be able to deliver creative and innovative solutions to the business-related problems.
    -
    -
    -
    -
    X
    4

    To be able to evaluate the performance of business organizations through a holistic approach.

    -
    -
    -
    -
    X
    5

    To be able to take a critical perspective in evaluating business knowledge.
    -
    X
    -
    -
    -
    6

    To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.
    -
    X
    -
    -
    -
    7

    To be able to solve business related problems using analytical and technological tools and techniques.

    -
    X
    -
    -
    -
    8

    To develop a solution to business problems through systematic research.
    -
    -
    -
    X
    -
    9

    To be able to use a foreign language to follow information about the field of business and participate in discussions in academic environments.
    -
    -
    -
    -
    X

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

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