GRADUATE SCHOOL
Master of Business Administration - Distance Learning (e-MBA) (Turkish)
EISL 508 | Course Introduction and Application Information
| Course Name |
Strategic Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
EISL 508
|
Fall
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | Online | |||||
| Teaching Methods and Techniques of the Course | DiscussionLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The purpose of this course is to introduce students to theories, concepts, and methods for developing business strategies as an integrated process of management. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course covers basic concepts, tools, and principles of developing business strategies and analyzing competitive environment. The course aims to develop and understanding of managerial decisions and actions that effect survival and performance of business enterprises. The course focuses on knowledge and skills which hmanagers must possess in order to develop strategies under competitive conditions, position their business, decide on boundaries, and increase success and profitrability in the long run. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | Basic Concepts of Strategic Management | Chapter 1 & 2 |
| 3 | Analysis of the External Environment | Chapter 3 & 4 |
| 4 | Analysis of the Internal Environment | Chapter 5 |
| 5 | Measuring Environmental Factors | Chapter 5 |
| 6 | Organizational Direction | Chapter 6 |
| 7 | Basic /Key Strategies | Chapter 7 |
| 8 | High-Level Strategies: Corporate Strategies | Chapter 8 |
| 9 | Competitive Strategies | Chapter 9 |
| 10 | Functional Strategies | Chapter 10 |
| 11 | Strategy Implementation | Chapter 12 |
| 12 | Strategy Control | Chapter 15 |
| 13 | Global Strategic Management (MNCs) | Chapter 11 |
| 14 | Corporate Governance and Ethics | Chapter 16 |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Ülgen H. & Mirze K. (2020) İşletmelerde Stratejik Yönetim. Beta. |
| Suggested Readings/Materials | Pearce II, J. A. & Robinson Jr., R. B. (2020) Stratejik Yönetim: Geliştirme, Uygulama ve Kontrol (Çev. Prof. Dr. Mehmet Barca). Nobel. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
80
|
| Total |
| Weighting of Semester Activities on the Final Grade |
1
|
20
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
80
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
20
|
20
|
| Presentation / Jury |
0
|
||
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
34
|
34
|
| Total |
144
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
X | ||||
| 2 | To be able to demonstrate business communication skills effectively. |
X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. |
X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. |
X | ||||
| 5 | To be able to take a critical perspective in evaluating business knowledge. |
X | ||||
| 6 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
X | ||||
| 7 | To be able to solve business related problems using analytical and technological tools and techniques. |
X | ||||
| 8 | To develop a solution to business problems through systematic research. |
X | ||||
| 9 | To be able to use a foreign language to follow information about the field of business and participate in discussions in academic environments. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest