Master of Business Administration - Distance Learning (e-MBA) (Turkish)

EISL 508 | Course Introduction and Application Information

Course Name

Strategic Management

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
EISL 508	Fall	3	0	3	5

Prerequisites	None
Course Language	Turkish
Course Type	Required
Course Level	Second Cycle
Mode of Delivery	Online
Teaching Methods and Techniques of the Course	Discussion Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Dr. Öğr. Üyesi Alev ÖZER TORGALÖZ
Course Lecturer(s)	Dr. Öğr. Üyesi Alev ÖZER TORGALÖZ
Assistant(s)	Araş. Gör. Zeynep Göksu Beşkaya

Course Objectives

The purpose of this course is to introduce students to theories, concepts, and methods for developing business strategies as an integrated process of management.

Learning Outcomes

The students who succeeded in this course;

Analyze the main structural features of an industry and different stages of industry evolution, and develop strategies that position the firm most favorably.
Formulate strategies that leverage a firm’s resources, capabilities, and core competencies.
Demonstrate understanding of the concept of competitive advantage and its sources and the ability to recognize it in real-world scenarios.
Distinguish the two primary types of competitive advantage: cost and differentiation and formulate strategies to create a cost and/or a differentiation advantage.
Formulate strategies for exploiting international business opportunities
Make recommendations for vertical or horizontal integration based on an understanding of the conditions under which each of them creates value.

Course Description

This course covers basic concepts, tools, and principles of developing business strategies and analyzing competitive environment. The course aims to develop and understanding of managerial decisions and actions that effect survival and performance of business enterprises. The course focuses on knowledge and skills which hmanagers must possess in order to develop strategies under competitive conditions, position their business, decide on boundaries, and increase success and profitrability in the long run.

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation	Learning Outcome
1	Introduction to the Course
2	Basic Concepts of Strategic Management	Chapter 1 & 2
3	Analysis of the External Environment	Chapter 3 & 4
4	Analysis of the Internal Environment	Chapter 5
5	Measuring Environmental Factors	Chapter 5
6	Organizational Direction	Chapter 6
7	Basic /Key Strategies	Chapter 7
8	High-Level Strategies: Corporate Strategies	Chapter 8
9	Competitive Strategies	Chapter 9
10	Functional Strategies	Chapter 10
11	Strategy Implementation	Chapter 12
12	Strategy Control	Chapter 15
13	Global Strategic Management (MNCs)	Chapter 11
14	Corporate Governance and Ethics	Chapter 16
15	Review of the Semester
16	Final Exam

Course Notes/Textbooks	Ülgen H. & Mirze K. (2020) İşletmelerde Stratejik Yönetim. Beta.
Suggested Readings/Materials	Pearce II, J. A. & Robinson Jr., R. B. (2020) Stratejik Yönetim: Geliştirme, Uygulama ve Kontrol (Çev. Prof. Dr. Mehmet Barca). Nobel.

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	20
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
Final Exam	1	80
Total

Weighting of Semester Activities on the Final Grade	1	20
Weighting of End-of-Semester Activities on the Final Grade	1	80
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	3	42
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	20	20
Presentation / Jury			0
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam	1	34	34
		Total	144

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	PC Sub	Program Competencies/Outcomes	* Contribution Level
#	PC Sub	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to demonstrate general business knowledge and skills.		-	-	-	-	X
2	To be able to demonstrate business communication skills effectively.		-	-	-	-	X
3	To be able to deliver creative and innovative solutions to the business-related problems.		-	-	-	-	X
4	To be able to evaluate the performance of business organizations through a holistic approach.		-	-	-	-	X
5	To be able to take a critical perspective in evaluating business knowledge.		-	X	-	-	-
6	To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.		-	X	-	-	-
7	To be able to solve business related problems using analytical and technological tools and techniques.		-	X	-	-	-
8	To develop a solution to business problems through systematic research.		-	-	-	X	-
9	To be able to use a foreign language to follow information about the field of business and participate in discussions in academic environments.		-	-	-	-	X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

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