GRADUATE SCHOOL
Master of Business Administration - Distance Learning (e-MBA) (Turkish)
EISL 515 | Course Introduction and Application Information
| Course Name |
Marketing
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
EISL 515
|
Fall
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | Online | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to inform students about the main principles of marketing by discussing the key concepts and development of marketing, consumer behavior, market segmentation, target market selection and positioning, marketing mix strategies and contemporary topics in marketing. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The contents of this course consist of development of marketing management orientations, marketing environment, consumer behavior, targeting and positioning, product development, pricing, distribution and communication strategies and marketing ethics. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | Marketing Process, Core Marketing Concepts and Contemporary Topics in Marketing | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 1 |
| 3 | Marketing Plan | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 2 |
| 4 | Marketing Environment | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 3 |
| 5 | Marketing Information Systems | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 4 |
| 6 | Consumer Behavior | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 5 |
| 7 | Segmentation, Targeting and Positioning | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 7 |
| 8 | Product Development and Product Management | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 8 |
| 9 | Product Development and Product Management | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 8 |
| 10 | Product Development and Product Management | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 9 |
| 11 | Pricing | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 10-11 |
| 12 | Distribution and Logistics | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 12 |
| 13 | Distribution and Logistics | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 13 |
| 14 | Brand Communication | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 14 |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Pazarlama İlkeleri Philip Kotler, Gary Armstrong BETA BASIM YAYIM Basım Yılı 2018 ISBN: 978-60-524-218-19 |
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
80
|
| Total |
| Weighting of Semester Activities on the Final Grade |
1
|
20
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
80
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
3
|
48
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
20
|
20
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
34
|
34
|
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
X | ||||
| 2 | To be able to demonstrate business communication skills effectively. |
X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. |
X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. |
X | ||||
| 5 | To be able to take a critical perspective in evaluating business knowledge. |
X | ||||
| 6 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
X | ||||
| 7 | To be able to solve business related problems using analytical and technological tools and techniques. |
X | ||||
| 8 | To develop a solution to business problems through systematic research. |
X | ||||
| 9 | To be able to use a foreign language to follow information about the field of business and participate in discussions in academic environments. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest