GRADUATE SCHOOL
Master of Business Administration - Distance Learning (e-MBA) (Turkish)
EISL 537 | Course Introduction and Application Information
| Course Name |
Consumer Behavior
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
EISL 537
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
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| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Second Cycle
|
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| Mode of Delivery | Online | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | This course aims to provide students a comprehensive view on final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision-making mechanisms and social and cultural interactions of consumers are the main topics of covered in this course. Different dimensions of consumption before, during and after purchasing are investigated. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course: course content and syllabus review | |
| 2 | Consumer Behavior as a Process; Meaning of Consumption | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 1. |
| 3 | Motivation | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 5: pages 191-207. |
| 4 | Consumer Involvement and Buying Decision Behavior | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 5: pages 208-230 and Chapter 10: pages 393-396. |
| 5 | Values, Lifestyles, and Culture | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 8. |
| 6 | Perception, Self, and Personality | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 3 and Chapter 7. |
| 7 | Attitude and Attitude Change | Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 6. |
| 8 | Self Study: Case Study Preparation | |
| 9 | In-class Case Study Discussion | |
| 10 | Learning Processes in Consumption | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 4. |
| 11 | Reference Group Influences on Consumption | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 9. |
| 12 | Effective Marketing Communication: Characteristics of Target Group; Student Presentations | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 11: page 420. Assigned readings. |
| 13 | Effective Marketing Communication: Persuasive Message; Student Presentations | Koç, E (2015), Tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, Chapter 4: page 184 and Chapter 11: pages 419. Assigned readings. |
| 14 | Effective Marketing Communication: New Media Practices; Student Presentations | Assigned readings. |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
20
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
80
|
| Total |
| Weighting of Semester Activities on the Final Grade |
1
|
20
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
80
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
2
|
32
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
10
|
10
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
54
|
54
|
| Total |
144
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
X | ||||
| 2 | To be able to demonstrate business communication skills effectively. |
X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. |
X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. |
X | ||||
| 5 | To be able to take a critical perspective in evaluating business knowledge. |
X | ||||
| 6 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
X | ||||
| 7 | To be able to solve business related problems using analytical and technological tools and techniques. |
X | ||||
| 8 | To develop a solution to business problems through systematic research. |
X | ||||
| 9 | To be able to use a foreign language to follow information about the field of business and participate in discussions in academic environments. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest