GRADUATE SCHOOL
Master of Business Administration - Distance Learning (e-MBA) (Turkish)
EISL 564 | Course Introduction and Application Information
| Course Name |
Marketing Research
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
EISL 564
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | Development of skills in marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course provides a broad overview of marketing research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Informing Students About Course Description, Content and Application | |
| 2 | Definition, Role and Characteristics of Marketing Research | Pazarlama Araştırmaları, E.Gegez, Beta, 2021 - 1 |
| 3 | Problem Definition and the Marketing Research Process | Pazarlama Araştırmaları, E.Gegez, Beta, 2021 - 2 |
| 4 | Research Design and Potential Sources of Error | Pazarlama Araştırmaları, E. Gegez, Beta, 2021 - 6 |
| 5 | Secondary Data Sources | Pazarlama Araştırmaları, E. Gegez, Beta, 2021 -4 |
| 6 | Exploratory Research and Qualitative Studies | Pazarlama Araştırmaları, E. Gegez, Beta, 2021 - 3 |
| 7 | Survey Data Collection & Survey Design | Pazarlama Araştırmaları, E. Gegez, Beta, 2021 – 5, 10 |
| 8 | Sampling | Pazarlama Araştırmaları, E. Gegez, Beta, 2021, 11 |
| 9 | Other Methods Used in Marketing Research: Observation and Experiment | Pazarlama Araştırmaları, E. Gegez, Beta, 2021, 7-8 |
| 10 | Marketing Research and Consumer Insight | Tüketici Davranışı, Y. Odabaşı & G. Barış, Mediacat, 2019. |
| 11 | Marketing Research and Consumer Insight | Tüketici Davranışı, Y. Odabaşı & G. Barış, Mediacat, 2019. |
| 12 | Homework Presentations | |
| 13 | Homework Presentations | |
| 14 | Contemporary Topics in Marketing and Consumer Research | |
| 15 | Review of the course | |
| 16 | Final Exam |
| Course Notes/Textbooks | Pazarlama Araştırmaları, E. Gegez, 7. Baskı, Beta, 2021, ISBN 978-605-242-339-4 |
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
80
|
| Total |
| Weighting of Semester Activities on the Final Grade |
1
|
20
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
80
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
2
|
32
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
20
|
20
|
| Presentation / Jury |
0
|
||
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
40
|
40
|
| Total |
140
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
|||||
| 2 | To be able to demonstrate business communication skills effectively. |
X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. |
X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. |
|||||
| 5 | To be able to take a critical perspective in evaluating business knowledge. |
X | ||||
| 6 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
|||||
| 7 | To be able to solve business related problems using analytical and technological tools and techniques. |
X | ||||
| 8 | To develop a solution to business problems through systematic research. |
X | ||||
| 9 | To be able to use a foreign language to follow information about the field of business and participate in discussions in academic environments. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest