GRADUATE SCHOOL
Ph.D. In Business Administration
BA 671 | Course Introduction and Application Information
| Course Name |
Contemporary Research in Marketing I: Consumer Culture and Behavior
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Code
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Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 671
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Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
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| Course Language |
English
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| Course Type |
Elective
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| Course Level |
Third Cycle
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| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to shed light to consumer research by focusing on the psychological, sociological and cultural aspects of consumption. Previous literature is investigated in detail in order to gain a comprehensive knowledge on the topic and develop the abilities to conduct consumer research. |
| Learning Outcomes |
The students who succeeded in this course;
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| Course Description | The course focuses on major topics and theories that are critical in consumer culture and research. |
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Core Courses | |
| Major Area Courses |
X
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|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course – Consumer Culture and Behavior | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 3-22. “Consumer Culture Theory (CCT): Twenty Years of Research” (2005), Arnould and Thompson, Journal of Consumer Research, 868-882. “Consumer Culture Theory: The Ironies of History” (2013), Askegaard and Scott, Marketing Theory, 13(2) 139–147. Other related articles and book chapters |
| 2 | Consumer Culture and Modernity: The Freedoms of the Market; Consumption and Culture | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 23-39. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapters 1-2. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 1. Other related articles and book chapters |
| 3 | The Culture of Commodities: The Meanings of Things; The Uses of Things | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, Chapter 41-56. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapter 4. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 7. Other related articles and book chapters |
| 4 | Symbolic Character of Consumer Goods and Activities | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 41-56. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapter 5. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 5 Other related articles and book chapters |
| 5 | Consumption and Identity: Identity Projects and the Marketplace; Collective Identity; Critical Reflections on Consumer Identity | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 165-186; 241-259; 261-295. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapters 1-2. Other related articles and book chapters |
| 6 | Consumption, Self and Body: Ideals of Beauty | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 297-318. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 3. “Body, Image and Affect in Consumer Culture” (2010), M. Featherstone, Body & Society, vol. 16(1): 193–221. Other related articles and book chapters |
| 7 | Marketplace Cultures: Consumption Communities and Tribes; Consumer Produced Markets | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 371-400. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapters 4-5. Other related articles and book chapters |
| 8 | The Socio-historic Patterning of Consumption: Social Class, Gender, Race and Ethnicity | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 187-205; 343-367. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapters 7-9. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 6. Other related articles and book chapters |
| 9 | The Ideological Shaping of Consumption: Neoliberalism and Consumption | Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 11. “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity” (2014), M. Giesler and E. Veresiu, Journal of Consumer Research, Vol. 41 (3), 840–857. Other related articles and book chapters |
| 10 | Social Distinction and the Practice of Taste | Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 12. “Taste Regimes and Market-Mediated Practice” (2013), Z. Arsel and J. Bean, Journal of Consumer Research, Vol. 39 (5), 899–917. Other related articles and book chapters |
| 11 | Agency in the Marketplace: Consumer Resistance and Power Relationships in the Marketplace | Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 13. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapter 7. Other related articles and book chapters |
| 12 | Linking Consumer Culture Theory (CCT) and Consumer Research | Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 14. “A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research”, (2016), M. Giesler and C. J. Thompson, Journal of Consumer Research, Vol. 43 (4), 497–508. Other related articles and book chapters |
| 13 | New Critiques of Consumer Society; Transformative Consumer Research | Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 421-436. “Consumption-Driven Market Emergence” (2013), Diane M. Martin and John W. Schouten: Journal of Consumer Research, Vol. 40(Feb), 855-870. Other related articles and book chapters |
| 14 | Project Discussions | Related articles and book chapters |
| 15 | Project Presentations | Related articles and book chapters |
| 16 | Semester Review | Related articles and book chapters |
| Course Notes/Textbooks |
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| Suggested Readings/Materials |
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EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
10
|
| Presentation / Jury |
3
|
60
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
4
|
64
|
| Field Work |
-
|
0
|
|
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
10
|
10
|
| Presentation / Jury |
3
|
20
|
60
|
| Project |
1
|
40
|
40
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
222
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
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Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
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| 1 | To be able to master existing theoretical knowledge in their specialized area of business administration. |
X | ||||
| 2 | To be able to gain in-depth knowledge of research methodologies and design. |
X | ||||
| 3 | To be able to acquire advanced knowledge of data collection and analysis techniques. |
X | ||||
| 4 | To be able to design and conduct original research with a scholarly theoretical emphasis. |
X | ||||
| 5 | To be able to disseminate scholarly knowledge in well-known academic networks. |
X | ||||
| 6 | To be able to demonstrate the ability to communicate the results of their research in a clear and effective manner with various audiences. |
X | ||||
| 7 | To be able to have concerns for the high ethical standards in research, and teaching. |
X | ||||
| 8 | To be able to adopt critical attitude toward the extant literature and practice in the specialized area of business administration. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest