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İzmir Ekonomi Üniversitesi

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    Ph.D. In Business Administration

    BA 671 | Course Introduction and Application Information

    Course Name
    Contemporary Research in Marketing I: Consumer Culture and Behavior
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    BA 671
    Fall/Spring
    3
    0
    3
    7.5

    Prerequisites
    None
    Course Language
    English
    Course Type
    Elective
    Course Level
    Third Cycle
    Mode of Delivery face to face
    Teaching Methods and Techniques of the Course Discussion
    Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s)
    Course Objectives This course aims to shed light to consumer research by focusing on the psychological, sociological and cultural aspects of consumption. Previous literature is investigated in detail in order to gain a comprehensive knowledge on the topic and develop the abilities to conduct consumer research.
    Learning Outcomes

    The students who succeeded in this course;

    • Describe main concepts and paradigms of consumer culture and behavior.
    • Discuss and interpret the different approaches in consumption theory and research.
    • Discuss the relationship between self, consumer identity and consumption.
    • Define the socio-cultural forces influencing consumption.
    • Construct a proper research design to conduct empirical consumer research.
    Course Description The course focuses on major topics and theories that are critical in consumer culture and research.
    Related Sustainable Development Goals

     



    Course Category

    		Core Courses
    Major Area Courses
    X
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 Introduction to the course – Consumer Culture and Behavior Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 3-22. “Consumer Culture Theory (CCT): Twenty Years of Research” (2005), Arnould and Thompson, Journal of Consumer Research, 868-882. “Consumer Culture Theory: The Ironies of History” (2013), Askegaard and Scott, Marketing Theory, 13(2) 139–147. Other related articles and book chapters
    2 Consumer Culture and Modernity: The Freedoms of the Market; Consumption and Culture Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 23-39. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapters 1-2. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 1. Other related articles and book chapters
    3 The Culture of Commodities: The Meanings of Things; The Uses of Things Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, Chapter 41-56. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapter 4. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 7. Other related articles and book chapters
    4 Symbolic Character of Consumer Goods and Activities Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 41-56. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapter 5. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 5 Other related articles and book chapters
    5 Consumption and Identity: Identity Projects and the Marketplace; Collective Identity; Critical Reflections on Consumer Identity Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 165-186; 241-259; 261-295. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapters 1-2. Other related articles and book chapters
    6 Consumption, Self and Body: Ideals of Beauty Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 297-318. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 3. “Body, Image and Affect in Consumer Culture” (2010), M. Featherstone, Body & Society, vol. 16(1): 193–221. Other related articles and book chapters
    7 Marketplace Cultures: Consumption Communities and Tribes; Consumer Produced Markets Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 371-400. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapters 4-5. Other related articles and book chapters
    8 The Socio-historic Patterning of Consumption: Social Class, Gender, Race and Ethnicity Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 187-205; 343-367. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapters 7-9. McCracken, Grant (1988), Culture and Consumption, Indiana University Press, Chapter 6. Other related articles and book chapters
    9 The Ideological Shaping of Consumption: Neoliberalism and Consumption Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 11. “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity” (2014), M. Giesler and E. Veresiu, Journal of Consumer Research, Vol. 41 (3), 840–857. Other related articles and book chapters
    10 Social Distinction and the Practice of Taste Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 12. “Taste Regimes and Market-Mediated Practice” (2013), Z. Arsel and J. Bean, Journal of Consumer Research, Vol. 39 (5), 899–917. Other related articles and book chapters
    11 Agency in the Marketplace: Consumer Resistance and Power Relationships in the Marketplace Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 13. Slater, Don (1997), Consumer Culture & Modernity, Polity Press, Chapter 7. Other related articles and book chapters
    12 Linking Consumer Culture Theory (CCT) and Consumer Research Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage, Chapter 14. “A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research”, (2016), M. Giesler and C. J. Thompson, Journal of Consumer Research, Vol. 43 (4), 497–508. Other related articles and book chapters
    13 New Critiques of Consumer Society; Transformative Consumer Research Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 421-436. “Consumption-Driven Market Emergence” (2013), Diane M. Martin and John W. Schouten: Journal of Consumer Research, Vol. 40(Feb), 855-870. Other related articles and book chapters
    14 Project Discussions Related articles and book chapters
    15 Project Presentations Related articles and book chapters
    16 Semester Review Related articles and book chapters

     

    Course Notes/Textbooks
    • Eds. Belk, Russell W. and Sherry, John F. (2007), Consumer culture theory, Elsevier, 978-0-7623-1446-1.(IEU)
    • Eds. Arnould, Eric J. and Craig J. Thompson (2018), Consumer Culture Theory, Sage. ISBN: 9781526420725.
    • Slater, Don (1997), Consumer Culture & Modernity, Cambridge: Polity Press. ISBN: 978-0-745-60304-9.
    • McCracken, Grant (1988), Culture and Consumption, Indiana University Press. 0253206286
    Suggested Readings/Materials
    • Featherstone, Mike (1991), Consumer culture and postmodernism, Sage, 978-1-4129-1014-9. (IEU)
    • Baudrillard, Jean (2004), The consumer society: myths and structures, Sage, 0-7619-5692-1. (IEU)
    • Eds. Featherstone, Mike, Hepworth, Mike and Turner, Bryan S.(1991), The Body: social process and cultural theory, Sage, 0-8039-8413-8 (IEU)
    • Lévi-Strauss, Claude (1963), "Social Structure", in Structural Anthropology, New York: Basic Books, 277-323. 978-0-465- 09516-2. (IEU)
    • Barthes, Roland (2000), Mythologies, London: Vintage Classics, 131-156. 0-09-997220-4 (IEU)
    • Baudrillard, Jean (2000 [French: 1969]), "The Ideological Genesis of Needs", in J.B. Schor & D.B. Holt, eds. The Consumer Society Reader, New York, New Press, 57-80.
    • Baudrillard, Jean (1996 [1968]), The System of Objects, New York: Verso
    • Other Classic and Contemporary Readings on Consumer Behavior and Culture

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    2
    30
    Presentation / Jury
    2
    30
    Project
    1
    40
    Seminar / Workshop
    Oral Exams
    Midterm
    Final Exam
    Total

    Weighting of Semester Activities on the Final Grade
    4
    70
    Weighting of End-of-Semester Activities on the Final Grade
    1
    30
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    16
    4
    64
    Field Work
    -
    0
    Quizzes / Studio Critiques
    0
    Portfolio
    0
    Homework / Assignments
    2
    16
    32
    Presentation / Jury
    2
    16
    32
    Project
    1
    46
    46
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    0
    Final Exam
    0
        Total
    222

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

    #
    		 Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5
    1

    To be able to master existing theoretical knowledge in their specialized area of business administration.
    -
    -
    -
    -
    X
    2

    To be able to gain in-depth knowledge of research methodologies and design.
    -
    X
    -
    -
    -
    3

    To be able to acquire advanced knowledge of data collection and analysis techniques.
    -
    X
    -
    -
    -
    4

    To be able to design and conduct original research with a scholarly theoretical emphasis.
    -
    -
    -
    X
    -
    5

    To be able to disseminate scholarly knowledge in well-known academic networks.
    -
    -
    -
    -
    X
    6

    To be able to demonstrate the ability to communicate the results of their research in a clear and effective manner with various audiences.
    -
    -
    -
    X
    -
    7

    To be able to have concerns for the high ethical standards in research, and teaching.
    -
    -
    -
    -
    X
    8

    To be able to adopt critical attitude toward the extant literature and practice in the specialized area of business administration.
    -
    -
    -
    -
    X

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

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