LOG 519 | Course Introduction and Application Information - Logistics Management (Without Thesis)

Course Name

Distribution Channels Management

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
LOG 519	Fall/Spring	3	0	3	7.5

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	Second Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Case Study Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Prof. Dr. Bengü OFLAÇ
Course Lecturer(s)	Prof. Dr. Bengü OFLAÇ
Assistant(s)	-

Course Objectives	Aim of the course is to teach the structure, management, design and partners of the distribution channels within a logistics and suppy chain management perspective.
Learning Outcomes	The students who succeeded in this course; Student will be able to identify how distribution channels impact company profitability. Students will have basic information about distribution channels. Students will able to establish an effective distribution channel. Students will able to grasp the problems regarding power issues and conflict in distribution channels.
Course Description	This course examines the strategic issues regarding distribution channels management. Emphasis will be on distribution channels management (its structure,design, the benefit it provides for supply chain management,the strategic decisions of distribution channels management, the conflict and power issues in the channels, etc.) within a logistics and supply chain management perspective. Furthermore, besides the main players in distribution channels, wholesalers and retailers, the roles of other important players will be examined.
Related Sustainable Development Goals

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction	Marketing channels : a management view,Bert Rosenbloom, Cengage Learning, 2013. Chapter 13
2	Structure and Features of Distribution Channels	Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 1
3	Establishing Marketing Channel Strategy	Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 5
4	Distribution Network Design	Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 6
5	Discussion- Application 1	Related articles
6	Segmentation, Targeting and Positioning for Marketing Channels	Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 7-8
7	Discussion-Application 2	Related articles
8	Marketing Channel Theories	Related articles
9	Channel Power & Conflict Management	Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 4
10	Discussion-Application 3	Related articles
11	New Trends in Distribution Channels and Digital Era - Part 1	Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 15 and related articles
12	New Trends in Distribution Channels and Digital Era- Part 2	Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 15 and related articles
13	Discussion-Application 4	Related articles
14	Presentations
15	Review of Semester
16	Review of Semester

Course Notes/Textbooks

Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013.

Suggested Readings/Materials

Distribution Channels: Understanding and Managing Channels to Market. Julian Dent, 2008 by Kogan Page

The Handbook of Logistics and Distribution Management, 4th Edition. 2010.Edited by Alan Rushton, Phil Corucher and Peter Baker, Kogan Page.

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	40
Presentation / Jury	1	30
Project
Seminar / Workshop
Oral Exams
Midterm
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	2	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	15	3	45
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	4	20	80
Presentation / Jury	1	20	20
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam	1	20	20
		Total	213

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	Being able to contribute to the institution the participant works for and the logistics sector by the use of the knowledge and abilities gained during the education period; and manage change in the institution and the sector;	-	-	-	-	X
2	Reaching a competency about contemporary business and technology applications in the area of logistics and supply chain management and analysis and strategy development methods;	-	-	-	-	X
3	Being able to create opportunities by combining supply chain management with information technologies and innovative processes by the use of the interdisciplinary courses the participants take;	-	-	-	X	-
4	Having the ability to develop creative solutions by working on global logistics and supply chain subjects and realizing these by the use of their project management knowledge;	-	-	-	X	-
5	Having the knowledge, abilities and capabilities required for effective logistics and supply chain management by the use of a problem and case analysis based learning;	-	-	-	-	X
6	Being able to examine logistics and supply chain processes with the management science viewpoint, analyze related concepts and ideas by scientific methods;	-	-	-	X	-
7	If continuing to work in the academia, having the necessary information on logistics applications; if continuing to work in the sector, having the necessary knowledge on conceptual subjects;	-	-	X	-	-
8	Being able to specify appropriate research questions about his/her research area, conduct an effective research with the use of necessary methods and apply the research outcomes in the sector or the academia;	-	-	-	X	-
9	Being able to follow the changes and developments in the sector the participant works in, in order to keep his/her personal and professional competence updated and develop himself/herself when necessary;	-	-	-	X	-
10	Be experts in the fields of logistics and supply chain with the help of the sectorfocused education they receive;	-	-	X	-	-
11	Have the necessary capabilities to pursue doctoral studies in national and foreign institutions	-	-	-	X	-

LOG 519 | Course Introduction and Application Information

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

EVALUATION SYSTEM

ECTS / WORKLOAD TABLE

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

NEW GÜZELBAHÇE CAMPUS

GLOBAL CAREER

CONTRIBUTION TO SCIENCE

VALUING PEOPLE

BENEFIT TO SOCIETY