GRADUATE SCHOOL

Marketing Communication and Public Relations

ELEC 002 | Course Introduction and Application Information

Course Name
Elective Course II
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
ELEC 002
Spring
0
0
0
0

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course; -
Course Description

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Review of the Semester  
2 Review of the Semester  
3 Review of the Semester  
4 Review of the Semester  
5 Review of the Semester  
6 Review of the Semester  
7 Review of the Semester  
8 Review of the Semester  
9 Review of the Semester  
10 Review of the Semester  
11 Review of the Semester  
12 Review of the Semester  
13 Review of the Semester  
14 Review of the Semester  
15 Review of the Semester  
16 Review of the Semester  

 

Course Notes/Textbooks
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
0
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
0

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication.

2

To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach.

3

To be able to follow the latest developments and research in the field and reflect them to studies systematically.

4

To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved.

5

To be able to analyze reflections of current consumption dynamics on consumers.

6

To be able to develop synthesis and evaluation skills related to issues in the field.

7

To be able to perform studies within the framework of scientific ethical rules about issues related to the field.

8

To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations.

9

To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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