GRADUATE SCHOOL
Marketing Communication and Public Relations
GS 599 | Course Introduction and Application Information
| Course Name |
Master Thesis
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
GS 599
|
Spring
|
0
|
0
|
0
|
30
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to make the student conduct a research supervised by a thesis advisor from the beginning to the very end starting from the statement of a research question to data collection and analysis, using technical, theoretical and applied knowledge and skills obtained from the program courses and write a thesis from this research, as well as equip the student with skills and competencies required as a postgraduate applicant and researcher. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course is designed to independently conduct a research and acquire the necessary competencies. Accordingly, a proper research question is identified under the guidance of an advisor, an extensive literature review is made, and a unique hypothesis and research design are determined by taking into consideration the methodologies and gaps in the literature. Within the framework of the research design, the relevant data is collected and a thesis including the theoretical basis, method, results and discussion of the research is written. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Meeting with advisor | |
| 2 | Independent study | |
| 3 | Independent study | |
| 4 | Meeting with advisor | |
| 5 | Independent study | |
| 6 | Independent study | |
| 7 | Independent study | |
| 8 | Meeting with advisor | |
| 9 | Independent study | |
| 10 | Independent study | |
| 11 | Independent study | |
| 12 | Meeting with advisor | |
| 13 | Independent study | |
| 14 | Independent study | |
| 15 | Meeting with advisor | |
| 16 | Review of the semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
100
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | ||
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
0
|
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
0
|
||
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
900
|
900
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
900
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. |
|||||
| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. |
X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. |
X | ||||
| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. |
|||||
| 5 | To be able to analyze reflections of current consumption dynamics on consumers. |
X | ||||
| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. |
|||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. |
|||||
| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. |
X | ||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest