- University
- Academic
- Schools/Vocational Schools
- Vocational School of Justice
- Vocational School
- Vocational School
- Department of Banking and Insurance (Turkish)
- Department of Computer Programming (Turkish)
- Department of Foreign Trade (Turkish)
- Department of Graphic Design (Turkish)
- Department of Interior Design (Turkish)
- Department of Construction Technology (Turkish)
- Department of Occupational Health and Safety (Turkish)
- Department of Architectural Restoration (Turkish)
- Department of Radio and Tv Programming (Turkish)
- Department of Civil Aviation Cabin Services (Turkish)
- Department of Civil Aviation Transportation Management (Turkish)
- Department of Tourism and Hotel Management (Turkish)
- Department of Applied English Translation
- Vocational School Of Health Services
- Vocational School Of Health Services
- Department of Child Development (Turkish)
- Department of Physiotherapy (Turkish)
- Department of Paramedic (Turkish)
- Department of Opticianry (Turkish)
- Department of Medical Documentation and Secreteriat (Turkish)
- Department of Medical Imaging Techniques (Turkish)
- Department of Medical Laboratory Techniques (Turkish)
- Department of Elderly Care (Turkish)
- School of Applied Management Sciences
- School of Foreign Languages
- Faculties
- Faculty of Arts and Sciences
- Faculty of Fine Arts and Design
- Faculty of Law
- Faculty of Communication
- Faculty of Business
- Faculty of Engineering
- Faculty of Engineering
- Department of Computer Engineering
- Department of Biomedical Engineering
- Department of Electrical and Electronics Engineering
- Department of Industrial Engineering
- Department of Food Engineering
- Department of Genetics and Bioengineering
- Department of Aerospace Engineering
- Department of Civil Engineering
- Department of Mechanical Engineering
- Department of Mechatronics Engineering
- Department of Software Engineering
- Faculty of Health Sciences
- Medicine
- Graduate School
- Common Courses
- Schools/Vocational Schools
- Research
- Research Centers
- Library
- Smart Campus
- Technology Transfer Office
- İzmir Sciencepark
- Continuous Education Center (EKOSEM)
- Children's University
- Ethics Committee
- Teaching and Learning Center (EKOEĞİTİM)
- Psychology Application and Research Center
- Researcher Training Coordinatorship
- Research Collaborations And Innovation Coordinatorship
- Campus
- INTERNATIONAL
- Contact
Executive MBA (Turkish / Without Thesis)
ISL 505 | Course Introduction and Application Information
| Course Name |
Marketing Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ISL 505
|
Fall
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to enrich student understanding of marketing management by providing fundamental theoretical knowledge and successful contemporary marketing practices. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This lecture includes topics, such as, the evolution of marketing, marketing environment, consumer behavior, and target market definition, segmentation, positioning and marketing mix strategies. |
| Related Sustainable Development Goals |
|
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | Marketing Process, Core Marketing Concepts and Contemporary Topics in Marketing | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 1 |
| 3 | Marketing Plan | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 2 |
| 4 | Marketing Environment | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 3 |
| 5 | Marketing Information Systems | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 4 |
| 6 | Consumer Behavior | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 5 |
| 7 | Segmentation, Targeting and Positioning | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 7 |
| 8 | Case Study | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 1-7 |
| 9 | Product Development and Product Management | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 8 |
| 10 | Product Development and Product Management | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 9 |
| 11 | Pricing | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 10-11 |
| 12 | Distribution and Logistics | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 12 |
| 13 | Brand Communication | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 14 |
| 14 | Review of the Course | Pazarlamanın İlkeleri Kotler ve Armstrong, Beta Yayınevi Bölüm 14 |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Pazarlama İlkeleri Philip Kotler, Gary Armstrong BETA BASIM YAYIM Basım Yılı 2018 ISBN: 978-60-524-218-19 |
| Suggested Readings/Materials | Pazarlama İlkeleri
Editörler: Doç. Dr. Nihat Kamil ANIL ve Prof. Dr. Gülnur ETİ İÇL Eğitim Yayınevi Basım Yılı 2022 ISBN: 978-625-8341-24-9 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques |
-
|
|
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
70
|
| Total |
| Weighting of Semester Activities on the Final Grade |
1
|
30
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
70
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
4
|
64
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
-
|
0
|
|
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
41
|
41
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
58
|
58
|
| Total |
211
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to demonstrate general business knowledge and skills. |
-
|
-
|
-
|
-
|
X
|
|
| 2 |
To be able to demonstrate business communication skills effectively. |
-
|
-
|
X
|
-
|
-
|
|
| 3 |
To be able to deliver creative and innovative solutions to the business-related problems. |
-
|
-
|
-
|
-
|
X
|
|
| 4 |
To be able to evaluate the performance of business organizations through a holistic approach. |
-
|
-
|
-
|
-
|
X
|
|
| 5 |
To be able to lead their peers and companies for the achievement of business goals. |
-
|
-
|
X
|
-
|
-
|
|
| 6 |
To be able to perform well in teamwork projects and business tasks. |
-
|
-
|
-
|
-
|
X
|
|
| 7 |
To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
-
|
-
|
-
|
-
|
X
|
|
| 8 |
To be able to solve business related problems using analytical and technological tools and techniques. |
X
|
-
|
-
|
-
|
-
|
|
| 9 |
To develop a solution to business problems through systematic research. |
X
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
-
|
-
|
-
|
-
|
X
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEW GÜZELBAHÇE CAMPUS
DetailsGLOBAL CAREER
As Izmir University of Economics transforms into a world-class university, it also raises successful young people with global competence.
More..CONTRIBUTION TO SCIENCE
Izmir University of Economics produces qualified knowledge and competent technologies.
More..VALUING PEOPLE
Izmir University of Economics sees producing social benefit as its reason for existence.
More..
You are one step ahead with your graduate education at Izmir University of Economics.