İzmir Ekonomi Üniversitesi
  • TÜRKÇE

  • GRADUATE SCHOOL

    Master of Business Administration (MBA) (With Thesis)

    BA 522 | Course Introduction and Application Information

    Course Name
    Social Network Analysis
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    BA 522
    Fall/Spring
    3
    0
    3
    7.5

    Prerequisites
    None
    Course Language
    English
    Course Type
    Elective
    Course Level
    Second Cycle
    Mode of Delivery -
    Teaching Methods and Techniques of the Course Discussion
    Q&A
    Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s)
    Course Objectives The aim of this course is to provide theoretical and applied skills for the use of social network analysis methods in scientific research.
    Learning Outcomes

    The students who succeeded in this course;

    • Determine the appropriate methods to obtain a research sample in social network research
    • Will be able to apply the necessary data collection method for the measurement of social relations,
    • Choose the network metrics suitable for the research question based on mathematical graph methods,
    • Will be able to design quantitative or mixed research with social network analysis approach in accordance with the research topic.
    • Apply software tools necessary for social network metrics or modeling on network data
    • Evaluate a social network research critically
    Course Description The social network approach examines the behavioral dynamics that cause the formation of the social structure on the one hand, and the effect of the structure on behavior on the other. This course examines the social science theories that form the basis of this unique approach and teaches how to design a research based on these theories. In this context, graph methods and metrics required for relational social analysis are taught in an applied manner
    Related Sustainable Development Goals

     



    Course Category

    Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 Introduction: Social networks and relational social research. Gençer (2020), chapter 1
    2 Social network research process and method. Application skills: Introduction to R or Python Cross ve Parker (2004), chapter 1
    3 Examination of the social structure: network visualization, center, periphery, and identification of structural similarity. Application skills: Reading and visualizing social networks with R or Python Gençer (2020), chapter 11
    4 Identification of general structural features using basic graph theory. Comparison of different social systems with graph metrics. Application skills: Network measurements with R or Python Gençer (2020), chapter 2
    5 Local structural features of actors: centrality. Application skills: Social network case studies with R or Python Gençer (2020), chapter 3
    6 The location of actors within the general structure: global centrality measurements. Application skills: Using centrality measurements with actor features Gençer (2020), chapter 4
    7 Research design and sample selection in social network analysis Frank (2005)
    8 Collecting and managing social network research data. Application skills: Collecting social media or similar data with Python or R Gençer (2020), chapter 10, Gençer (2020b)
    9 Networks surrounding individuals: ego networks, and groups. Structural holes and the effect of weak ties in business networks. Gençer (2020), chapter 6
    10 Network dynamics: reciprocity, structural balance, assortativity, and homophily. Application skills: Creating random networks with R or Python Gençer (2020), chapter 5
    11 Modeling of structural change: statistical network models and simulations. Application skills: Fitting and interpreting statistical network models with R Gençer (2020), chapter 8
    12 Modeling of the general structure: block-models Application skills: Block model application with R Gençer (2020), chapter 9
    13 Social Media Analysis Gençer (2020), chapter 12
    14 Project presentations
    15 Semester Review
    16 Final Exam

     

    Course Notes/Textbooks

    Gençer, M. (2020). Applied Social Network Analysis With R: Emerging Research and Opportunities (pp. 1-120). Hershey, PA: IGI Global. Doi:10.4018/978-1-7998-1912-7 ISBN13: 9781799819127

    Suggested Readings/Materials

    Cross, R. L., & Parker, A. (2004). The hidden power of social networks: Understanding how work really gets done in organizations. Harvard Business Press. Frank, O. (2005). Network sampling and model fitting. İn “Models and methods in social network analysis” , s31-56. Carrington, P. J., Scott, J., & Wasserman, S. (Eds.). Cambridge university press. Gençer, M, 2020b (forthcoming), Socian network research methods in organizations, Yönetim Araştırmaları Dergis

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    1
    10
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    1
    30
    Presentation / Jury
    1
    20
    Project
    Seminar / Workshop
    Oral Exams
    Midterm
    2
    40
    Final Exam
    Total

    Weighting of Semester Activities on the Final Grade
    4
    100
    Weighting of End-of-Semester Activities on the Final Grade
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    14
    4
    56
    Field Work
    0
    Quizzes / Studio Critiques
    0
    Portfolio
    0
    Homework / Assignments
    3
    20
    60
    Presentation / Jury
    1
    40
    40
    Project
    0
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    2
    10
    20
    Final Exam
    0
        Total
    224

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

    #
    Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5
    1

    To be able to demonstrate general business knowledge and skills.

    -
    -
    -
    -
    -
    2

    To able to master the state-of-the-art literature in the area of specialization.

    -
    -
    -
    -
    -
    3

    To be able to evaluate the performance of business organizations through a holistic approach.

    -
    -
    -
    -
    -
    4

    To be able to effectively communicate scientific ideas and research results to diverse audiences.

    -
    -
    -
    X
    -
    5

    To be able to deliver creative and innovative solutions to business-related problems.

    -
    -
    -
    -
    -
    6

    To be able to solve business related problems using analytical and technological tools and techniques.

    -
    -
    -
    X
    -
    7

    To be able to take a critical perspective in evaluating business knowledge.

    -
    -
    X
    -
    -
    8

    To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

    -
    X
    -
    -
    -
    9

    To be able to carry out a well-designed independent and empirical research.

    -
    -
    -
    X
    -
    10

    To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.

    -
    -
    -
    -
    -

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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