BA 533 | Course Introduction and Application Information

Course Name
International Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 533
Fall/Spring
0
0
3
7.5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
Second Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The objective of the course is to provide an overview of the various aspects of doing business abroad. Students will develop an understanding of the macroeconomic variables and their impact on international market assessment. Trends such as globalization, privatization, trade liberalization and improvements in intellectual property protection will be addressed. Firms will develop an understanding of international market entry strategies, the FX market and international payment terms
Course Description The students who succeeded in this course;
  • Understand how macroeconomic variables impact business in a given target market.
  • Take a Turkish consumer product and compare/contrast the four marketing mix variables in domestically and in a foreign market.
  • Understand the various market entry strategies an international firm can use to sell in a new market.
  • Understand the legal environment and intellectual property laws and what legal remedies an international firm has--including arbitration
  • Explain the advantages of the various payment options an exporter has.
  • Understand INCO terms and their impact on the transfer of goods ownership from seller to buyer
  • All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk
Course Content This course is designed to be interactive and students are expected to share any experience they have selling abroad. Guest speakers will also be asked to share their expertise with the class. Case studies and recent business articles will be used extensively. There will be no textbook.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 International Business: An Overview Macroeconomic review, PPP, demographics Globalization drivers Discuss marketing mix project Review previous coursework in macroeconomics. Visit Khan Academy website (www.khanacademy.org) to review GDP/GNI, real/nominal interest rates, and Purchasing Power Parity.
2 Balance of Payments analysis and international trade The role of the WTO in international trade Khan Academy web site to review trade, services and balance of payments analysis. Review Turkey’s BoP based on information from the Central Bank. Visit the WTO web site.
3 International monetary system and the FX market Review Wikipedia on the Bretton Woods Agreement. Review trends in FX rates for Turkey’s top five trading partners. Review the Spot, Forward and Futures markets for the US$ vs the Euro.
4 Regional Economic Integration: Free Trade Zones to Common Market Visit the EEU and ECB web sites
5 Marketing Mix Projects/Presentations Review PPT notes
6 MIDTERM EXAM Short answer/essay questions
7 Traditional roles in the Import/Export process. Review INCO terms Visit the web site of a Turkish Customs broker and freight forwarder. Review the section on INCO terms on Wikipedia.
8 Marketing Mix Presentations
9 Market Mix Presentations
10 Legal Framework, IPR and Arbitration Review PPT notes
11 Global Marketing, KFC in China Review Forbes article on KFC in China, search for additional articles
12 Market Entry Strategies DVD’s on Dominos and Creators, PPT
13 International Logistics, Supply Chain Management PPT. Guest Speaker
14 Walmart Globally Handouts and Walmart Website
15 Open/Review
16 Review of the Semester  

 

Course Notes/Textbooks International Business: Competing in the Global Marketplace, 9/e McGraw Hill, ISBN: 0078029244
Suggested Readings/Materials Related books and journals. Class presentations

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
3
10
Homework / Assignments
Presentation / Jury
1
10
Project
1
10
Seminar / Workshop
Oral Exams
Midterm
1
35
Final Exam
1
35
Total

Weighting of Semester Activities on the Final Grade
6
65
Weighting of End-of-Semester Activities on the Final Grade
1
35
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
3
5
Homework / Assignments
Presentation / Jury
1
15
Project
1
20
Seminar / Workshop
Oral Exam
Midterms
1
55
Final Exam
1
60
    Total
213

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to demonstrate general business knowledge and skills.

2

To able to master the state-of-the-art literature in the area of specialization.

3

To be able to evaluate the performance of business organizations through a holistic approach.

4

To be able to effectively communicate scientific ideas and research results to diverse audiences.

5

To be able to deliver creative and innovative solutions to business-related problems.

6

To be able to solve business related problems using analytical and technological tools and techniques.

7

To be able to take a critical perspective in evaluating business knowledge.

8

 

To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

9

To be able to carry out a well-designed independent and empirical research.

10

To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.        

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest