İzmir Ekonomi Üniversitesi
  • TÜRKÇE

  • GRADUATE SCHOOL

    Master of Business Administration (MBA) (With Thesis)

    BA 533 | Course Introduction and Application Information

    Course Name
    International Business
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    BA 533
    Fall/Spring
    3
    0
    3
    7.5

    Prerequisites
    None
    Course Language
    English
    Course Type
    Elective
    Course Level
    Second Cycle
    Mode of Delivery -
    Teaching Methods and Techniques of the Course Discussion
    Q&A
    Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s)
    Course Objectives The objective of the course is to provide an overview of the various aspects of doing business abroad. Students will develop an understanding of the macroeconomic variables and their impact on international market assessment. Trends such as globalization, privatization, trade liberalization and improvements in intellectual property protection will be addressed. Firms will develop an understanding of international market entry strategies, the FX market and international payment terms
    Learning Outcomes

    The students who succeeded in this course;

    • Understand how macroeconomic variables impact business in a given target market.
    • Take a Turkish consumer product and compare/contrast the four marketing mix variables in domestically and in a foreign market.
    • Understand the various market entry strategies an international firm can use to sell in a new market.
    • Understand the legal environment and intellectual property laws and what legal remedies an international firm has--including arbitration
    • Explain the advantages of the various payment options an exporter has.
    • Understand INCO terms and their impact on the transfer of goods ownership from seller to buyer
    • All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk
    Course Description This course is designed to be interactive and students are expected to share any experience they have selling abroad. Guest speakers will also be asked to share their expertise with the class. Case studies and recent business articles will be used extensively. There will be no textbook.
    Related Sustainable Development Goals

     



    Course Category

    Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 International Business: An Overview Macroeconomic review, PPP, demographics Globalization drivers Discuss marketing mix project Review previous coursework in macroeconomics. Visit Khan Academy website (www.khanacademy.org) to review GDP/GNI, real/nominal interest rates, and Purchasing Power Parity.
    2 Balance of Payments analysis and international trade The role of the WTO in international trade Khan Academy web site to review trade, services and balance of payments analysis. Review Turkey’s BoP based on information from the Central Bank. Visit the WTO web site.
    3 International monetary system and the FX market Review Wikipedia on the Bretton Woods Agreement. Review trends in FX rates for Turkey’s top five trading partners. Review the Spot, Forward and Futures markets for the US$ vs the Euro.
    4 Regional Economic Integration: Free Trade Zones to Common Market Visit the EEU and ECB web sites
    5 Marketing Mix Projects/Presentations Review PPT notes
    6 MIDTERM EXAM Short answer/essay questions
    7 Traditional roles in the Import/Export process. Review INCO terms Visit the web site of a Turkish Customs broker and freight forwarder. Review the section on INCO terms on Wikipedia.
    8 Marketing Mix Presentations
    9 Market Mix Presentations
    10 Legal Framework, IPR and Arbitration Review PPT notes
    11 Global Marketing, KFC in China Review Forbes article on KFC in China, search for additional articles
    12 Market Entry Strategies DVD’s on Dominos and Creators, PPT
    13 International Logistics, Supply Chain Management PPT. Guest Speaker
    14 Walmart Globally Handouts and Walmart Website
    15 Open/Review
    16 Review of the Semester

     

    Course Notes/Textbooks International Business: Competing in the Global Marketplace, 9/e McGraw Hill, ISBN: 0078029244
    Suggested Readings/Materials Related books and journals. Class presentations

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    3
    10
    Portfolio
    Homework / Assignments
    Presentation / Jury
    1
    10
    Project
    1
    10
    Seminar / Workshop
    Oral Exams
    Midterm
    1
    35
    Final Exam
    1
    35
    Total

    Weighting of Semester Activities on the Final Grade
    6
    65
    Weighting of End-of-Semester Activities on the Final Grade
    1
    35
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    0
    Field Work
    0
    Quizzes / Studio Critiques
    3
    5
    15
    Portfolio
    0
    Homework / Assignments
    0
    Presentation / Jury
    1
    15
    15
    Project
    1
    20
    20
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    1
    55
    55
    Final Exam
    1
    60
    60
        Total
    213

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

    #
    Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5
    1

    To be able to demonstrate general business knowledge and skills.

    -
    -
    -
    X
    -
    2

    To able to master the state-of-the-art literature in the area of specialization.

    -
    -
    -
    -
    -
    3

    To be able to evaluate the performance of business organizations through a holistic approach.

    -
    -
    X
    -
    -
    4

    To be able to effectively communicate scientific ideas and research results to diverse audiences.

    -
    -
    -
    -
    -
    5

    To be able to deliver creative and innovative solutions to business-related problems.

    -
    -
    -
    X
    -
    6

    To be able to solve business related problems using analytical and technological tools and techniques.

    -
    -
    X
    -
    -
    7

    To be able to take a critical perspective in evaluating business knowledge.

    -
    -
    -
    -
    -
    8

    To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

    -
    -
    -
    -
    -
    9

    To be able to carry out a well-designed independent and empirical research.

    -
    -
    -
    -
    -
    10

    To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.

    -
    -
    X
    -
    -

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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