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BA 537 | Course Introduction and Application Information
| Course Name |
Consumer Behaviour
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 537
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | This course aims to provide students a comprehensive view on final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision-making mechanisms and social and cultural interactions of consumers are the main topics covered in this course. Different dimensions of consumption before, during and after purchasing are investigated. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course: course content and syllabus review; Consumer Behaviour as a Process | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapter 1 |
| 2 | Consumer Behaviour as a Process and Meaning of Consumption | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapters 1&2 |
| 3 | Perception | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapter 3 |
| 4 | Learning and Motivation | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapters 4&5 |
| 5 | Self and Social Comparison | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapter 6 |
| 6 | Attitude and Attitude Change | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapter 8 |
| 7 | Midterm Exam | Date to be confirmed |
| 8 | Semester Break (Holiday) | |
| 9 | Decision Making Process of Consumers | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapter 9 |
| 10 | Buying Behaviour and Disposing | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapter 10 |
| 11 | Reference Group Influences & Social Class | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. Chapters 11&12 |
| 12 | In-class Case Study and Discussion | Related reading materials |
| 13 | Effects of Subculture & Culture on Consumers | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. 13&14 |
| 14 | Semester Review & Final Project Presentations | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. |
| 15 | Final Project Presentations | |
| 16 | Final Project Presentations |
| Course Notes/Textbooks | Solomon, M.R. Consumer Behavior: Buying, Having, Being (13th edition), New Jersey: Pearson Education. |
| Suggested Readings/Materials | Parsons, E., Maclaran, P. and Chatzidakis, A. (2018), Contemporary Issues in Marketing and Consumer Behavior, Routledge. Schiffman, Leon G. and Wisenblit, Joe (2019), Consumer Behavior, Global 12th edition, Pearson. Gerald Zaltman (2003), How customers think: essential insights into the mind of the market, Boston, Mass: Harvard Business School Press. (IEU) Hawkins, D. I. and Mothersbaugh, D. L. (2013), Consumer Behavior: Building Marketing Strategy, McGraw-Hill. Other readings and cases. Odabası, Y (2017), Tüketim Kültürü- Yetinen Toplumdan Tüketen Topluma, Aura, 978-6051033419 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury |
1
|
20
|
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
40
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
15
|
15
|
| Presentation / Jury |
1
|
20
|
20
|
| Project |
1
|
35
|
35
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
42
|
42
|
| Final Exam |
0
|
||
| Total |
188
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to demonstrate general business knowledge and skills. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To able to master the state-of-the-art literature in the area of specialization. |
-
|
-
|
-
|
X
|
-
|
|
| 3 |
To be able to evaluate the performance of business organizations through a holistic approach. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to effectively communicate scientific ideas and research results to diverse audiences. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to deliver creative and innovative solutions to business-related problems. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to solve business related problems using analytical and technological tools and techniques. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to take a critical perspective in evaluating business knowledge. |
-
|
-
|
X
|
-
|
-
|
|
| 8 |
To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to carry out a well-designed independent and empirical research. |
-
|
-
|
-
|
X
|
-
|
|
| 10 |
To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
-
|
-
|
-
|
X
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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