Syllabus - Master of Business Administration (MBA) (With Thesis) | İzmir University of Economics

GRADUATE SCHOOL

Master of Business Administration (MBA) (With Thesis)

BA 537 | Course Introduction and Application Information

Course Name
Consumer Behaviour
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 537
Fall/Spring
3
0
3
7.5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
Second Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to provide students a comprehensive view on final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption
Learning Outcomes The students who succeeded in this course;
  • Describe the perception, learning and motivation processes of consumption;
  • Explain the relationship between identity and consumption;
  • Explain the factors affecting consumers’ attitudes;
  • Discuss the decision making process of consumers and the different stages of the consumption process;
  • Describe the effects of social class, subculture and culture on consumers;
  • Discuss how different marketing strategies affect consumer behaviour.
Course Description Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision-making mechanisms and social and cultural interactions of consumers are the main topics covered in this course. Different dimensions of consumption before, during and after purchasing are investigated.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course: course content and syllabus review; Consumer Behavior as a Process Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
2 Meaning of Consumption Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
3 Perception Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
4 Learning Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
5 Motivation Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
6 Self and Social Comparison Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
7 Attitude and Attitude Change Date to be confirmed
8 Decision Making Process of Consumers Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
9 MIDTERM; Homework / Discussion Date to be confirmed (W8/W9)
10 Buying Behaviour and Disposing Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
11 Reference Group Influences Parsons, E., Maclaran, P. and Chatzidakis, A. (2018), Contemporary Issues in Marketing and Consumer Behavior, Routledge.
12 Homework / Discussion Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
13 Social Class and Subcultures Parsons, E., Maclaran, P. and Chatzidakis, A. (2018), Contemporary Issues in Marketing and Consumer Behavior, Routledge.
14 Effects of Culture on Consumers; Contemporary topics in Consumer Behaviour and Research Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
15 Semester Review
16 Final Project Presentations

 

Course Notes/Textbooks

Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education book chapters and powerpoint presentations

Suggested Readings/Materials

Parsons, E., Maclaran, P. and Chatzidakis, A. (2018), Contemporary Issues in Marketing and Consumer Behavior, Routledge.

Hawkins, D. I. and Mothersbaugh, D. L. (2013), Consumer Behavior: Building Marketing Strategy, McGraw-Hill.

Other readings and cases.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
2
40
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
1
20
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
0
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
0
Study Hours Out of Class
16
2
32
Field Work
0
Quizzes / Studio Critiques
0
Homework / Assignments
2
18
36
Presentation / Jury
0
Project
1
40
40
Seminar / Workshop
0
Oral Exam
0
Midterms
1
32
32
Final Exam
0
    Total
188

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to demonstrate general business knowledge and skills.

2

To able to master the state-of-the-art literature in the area of specialization.

3

To be able to evaluate the performance of business organizations through a holistic approach.

4

To be able to effectively communicate scientific ideas and research results to diverse audiences.

5

To be able to deliver creative and innovative solutions to business-related problems.

6

To be able to solve business related problems using analytical and technological tools and techniques.

7

To be able to take a critical perspective in evaluating business knowledge.

8

 

To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

9

To be able to carry out a well-designed independent and empirical research.

10

To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.        

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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