BA 537 | Course Introduction and Application Information

Course Name
Consumer Behaviour
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 537
Fall/Spring
3
0
3
7.5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
Second Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption.
Course Description The students who succeeded in this course;
  • discuss the perception and motivation processes of consumption;
  • describe the relationship between identity and consumption;
  • explain the factors affecting consumers’ attitudes;
  • discuss the decision making process of consumers and the different stages of the process of consumption;
  • describe the effects of social class, subculture and culture on consumers;
  • discuss how consumer behavior can be affected by different marketing strategies.
Course Content Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to Course and Syllabus Review
2 Introduction to Consumer Behavior: Consumer Behavior as a Process Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
3 Perception Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
4 Learning Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
5 Motivation Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
6 Self Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
7 Attitude and Attitude Change Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
8 Midterm Date to be confirmed
9 Decision Making Process Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
10 Group Influences Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
11 Case Study - Buying and Disposing Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
12 Social Class & Subcultures Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
13 Effects of Culture Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education & Other related books, articles and cases
14 Consumers and Social Well Being Quiz
15 Review
16 Review

 

Course Notes/Textbooks

Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education book chapters and powerpoint presentations

Suggested Readings/Materials Other related books, journals and cases

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
1
15
Field Work
Quizzes / Studio Critiques
1
20
Homework / Assignments
Presentation / Jury
1
20
Project
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
0
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
1
Study Hours Out of Class
14
4
Field Work
Quizzes / Studio Critiques
1
22
Homework / Assignments
Presentation / Jury
1
22
Project
Seminar / Workshop
Oral Exam
Midterms
1
40
Final Exam
    Total
204

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to demonstrate general business knowledge and skills.

2

To able to master the state-of-the-art literature in the area of specialization.

3

To be able to evaluate the performance of business organizations through a holistic approach.

4

To be able to effectively communicate scientific ideas and research results to diverse audiences.

5

To be able to deliver creative and innovative solutions to business-related problems.

6

To be able to solve business related problems using analytical and technological tools and techniques.

7

To be able to take a critical perspective in evaluating business knowledge.

8

 

To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

9

To be able to carry out a well-designed independent and empirical research.

10

To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.        

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest