İzmir Ekonomi Üniversitesi
  • TÜRKÇE

  • GRADUATE SCHOOL

    Master of Business Administration (MBA) (With Thesis)

    BA 565 | Course Introduction and Application Information

    Course Name
    Innovation and Creativity
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    BA 565
    Fall/Spring
    3
    0
    3
    7.5

    Prerequisites
    None
    Course Language
    English
    Course Type
    Elective
    Course Level
    Second Cycle
    Mode of Delivery -
    Teaching Methods and Techniques of the Course Discussion
    Group Work
    Q&A
    Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s)
    Course Objectives The goal is to develop an understanding of innovation processes. The course aims to link theory and practice and thus enabling students to discuss and apply on theories and models of innovation in order to value the applicability and practicality of the concepts introduced during the course is a major objective.
    Learning Outcomes

    The students who succeeded in this course;

    • will be able to assess the importance of innovation to individual businesses, the wider economy and society.
    • will be able to discuss the range, scope, and complexity of the phenomena, issues, and problems related to technology innovation management.
    • will be able to identify, critically analyze and discuss the possible connections and synergies between the different theories, models, and concepts.
    • will be able to set contemporary innovation experience against academic theory.
    • will be able to apply critical thinking skills to a variety of different situations (through innovation search assignments).
    Course Description This course examines the theory and practice of promoting innovation in startups and existing firms. The main topics include: the workings of the process, managing and organizing innovation in existing firms and building innovative organizations. The course designed to provide students with a basic understanding of how innovative activities of a firm are managed by developing students’ understanding of how firms use innovation and creativity in order to position themselves strategically on the competitive landscape.
    Related Sustainable Development Goals

     



    Course Category

    Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 Introduction and Course Overview Ch1
    2 What is Innovation? ch2
    3 Sources of Innovation ch3
    4 Innovation Lifecycle and Dominant Design ch4
    5 Diffusion of Innovation ch5
    6 Process Innovation ch6
    7 Product Innovation ch7
    8 Service Innovation ch8
    9 Open Innovation ch9
    10 Building the Innovation Case ch10
    11 Building the Innovative Organization ch11
    12 Coping with Innovation and Making it Happen ch12
    13 Innovation and Organizational Learning ch13
    14 Innovation is SME Context ch14
    15 Review of the Semester
    16 Review of the Semester

     

    Course Notes/Textbooks

    Trott, P. (2008). Innovation management and new product development. Pearson education. ISBN: 978-0-273-71315-9

    Above mentioned book chapters, scholarly articles and Powerpoint lecture slides.

    Suggested Readings/Materials

    Serious business press disseminating rising innovative applications.

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    1
    10
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    1
    20
    Presentation / Jury
    1
    30
    Project
    1
    10
    Seminar / Workshop
    Oral Exams
    Midterm
    Final Exam
    1
    30
    Total

    Weighting of Semester Activities on the Final Grade
    4
    70
    Weighting of End-of-Semester Activities on the Final Grade
    1
    30
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    14
    3
    42
    Field Work
    0
    Quizzes / Studio Critiques
    0
    Portfolio
    0
    Homework / Assignments
    1
    30
    30
    Presentation / Jury
    1
    35
    35
    Project
    1
    15
    15
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    0
    Final Exam
    1
    40
    40
        Total
    210

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

    #
    Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5
    1

    To be able to demonstrate general business knowledge and skills.

    -
    -
    -
    -
    -
    2

    To able to master the state-of-the-art literature in the area of specialization.

    -
    X
    -
    -
    -
    3

    To be able to evaluate the performance of business organizations through a holistic approach.

    -
    -
    -
    X
    -
    4

    To be able to effectively communicate scientific ideas and research results to diverse audiences.

    -
    -
    -
    -
    X
    5

    To be able to deliver creative and innovative solutions to business-related problems.

    -
    X
    -
    -
    -
    6

    To be able to solve business related problems using analytical and technological tools and techniques.

    -
    -
    -
    -
    -
    7

    To be able to take a critical perspective in evaluating business knowledge.

    -
    -
    X
    -
    -
    8

    To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

    -
    X
    -
    -
    -
    9

    To be able to carry out a well-designed independent and empirical research.

    -
    -
    -
    -
    -
    10

    To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.

    -
    -
    -
    -
    -

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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