GRADUATE SCHOOL
Master of Business Administration (MBA) (With Thesis)
BA 565 | Course Introduction and Application Information
| Course Name |
Innovation and Creativity
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 565
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
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| Course Language |
English
|
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| Course Type |
Elective
|
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| Course Level |
Second Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The goal is to develop an understanding of innovation processes. The course aims to link theory and practice and thus enabling students to discuss and apply on theories and models of innovation in order to value the applicability and practicality of the concepts introduced during the course is a major objective. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course examines the theory and practice of promoting innovation in startups and existing firms. The main topics include: the workings of the process, managing and organizing innovation in existing firms and building innovative organizations. The course designed to provide students with a basic understanding of how innovative activities of a firm are managed by developing students’ understanding of how firms use innovation and creativity in order to position themselves strategically on the competitive landscape. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction and Course Overview | Ch1 |
| 2 | What is Innovation? | ch2 |
| 3 | Sources of Innovation | ch3 |
| 4 | Innovation Lifecycle and Dominant Design | ch4 |
| 5 | Diffusion of Innovation | ch5 |
| 6 | Process Innovation | ch6 |
| 7 | Product Innovation | ch7 |
| 8 | Service Innovation | ch8 |
| 9 | Open Innovation | ch9 |
| 10 | Building the Innovation Case | ch10 |
| 11 | Building the Innovative Organization | ch11 |
| 12 | Coping with Innovation and Making it Happen | ch12 |
| 13 | Innovation and Organizational Learning | ch13 |
| 14 | Innovation is SME Context | ch14 |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Trott, P. (2008). Innovation management and new product development. Pearson education. ISBN: 978-0-273-71315-9 Above mentioned book chapters, scholarly articles and Powerpoint lecture slides. |
| Suggested Readings/Materials | Serious business press disseminating rising innovative applications. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury |
1
|
30
|
| Project |
1
|
10
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
30
|
30
|
| Presentation / Jury |
1
|
35
|
35
|
| Project |
1
|
15
|
15
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
40
|
40
|
| Total |
210
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
|||||
| 2 | To able to master the state-of-the-art literature in the area of specialization. |
X | ||||
| 3 | To be able to evaluate the performance of business organizations through a holistic approach. |
X | ||||
| 4 | To be able to effectively communicate scientific ideas and research results to diverse audiences. |
X | ||||
| 5 | To be able to deliver creative and innovative solutions to business-related problems. |
X | ||||
| 6 | To be able to solve business related problems using analytical and technological tools and techniques. |
|||||
| 7 | To be able to take a critical perspective in evaluating business knowledge. |
X | ||||
| 8 |
To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
X | ||||
| 9 | To be able to carry out a well-designed independent and empirical research. |
|||||
| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest