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Master of Business Administration (MBA) (With Thesis)
LOG 519 | Course Introduction and Application Information
| Course Name |
Distribution Channels Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
LOG 519
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyLecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Aim of the course is to teach the structure, management, design and partners of the distribution channels within a logistics and suppy chain management perspective. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course examines the strategic issues regarding distribution channels management. Emphasis will be on distribution channels management (its structure,design, the benefit it provides for supply chain management,the strategic decisions of distribution channels management, the conflict and power issues in the channels, etc.) within a logistics and supply chain management perspective. Furthermore, besides the main players in distribution channels, wholesalers and retailers, the roles of other important players will be examined. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | Marketing channels : a management view,Bert Rosenbloom, Cengage Learning, 2013. Chapter 13 |
| 2 | Structure and Features of Distribution Channels | Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 1 |
| 3 | Establishing Marketing Channel Strategy | Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 5 |
| 4 | Distribution Network Design | Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 6 |
| 5 | Discussion- Application 1 | Related articles |
| 6 | Segmentation, Targeting and Positioning for Marketing Channels | Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 7-8 |
| 7 | Discussion-Application 2 | Related articles |
| 8 | Marketing Channel Theories | Related articles |
| 9 | Channel Power & Conflict Management | Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 4 |
| 10 | Discussion-Application 3 | Related articles |
| 11 | New Trends in Distribution Channels and Digital Era - Part 1 | Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 15 and related articles |
| 12 | New Trends in Distribution Channels and Digital Era- Part 2 | Marketing channels : a management view,Bert Rosenbloom; Cengage Learning, 2013. Chapter 15 and related articles |
| 13 | Discussion-Application 4 | Related articles |
| 14 | Presentations | |
| 15 | Review of Semester | |
| 16 | Review of Semester |
| Course Notes/Textbooks |
Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013.
|
| Suggested Readings/Materials | Distribution Channels: Understanding and Managing Channels to Market. Julian Dent, 2008 by Kogan Page The Handbook of Logistics and Distribution Management, 4th Edition. 2010.Edited by Alan Rushton, Phil Corucher and Peter Baker, Kogan Page.
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
40
|
| Presentation / Jury |
1
|
30
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
15
|
3
|
45
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
4
|
20
|
80
|
| Presentation / Jury |
1
|
20
|
20
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
20
|
20
|
| Total |
213
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to demonstrate general business knowledge and skills. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To able to master the state-of-the-art literature in the area of specialization. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To be able to evaluate the performance of business organizations through a holistic approach. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to effectively communicate scientific ideas and research results to diverse audiences. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to deliver creative and innovative solutions to business-related problems. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to solve business related problems using analytical and technological tools and techniques. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to take a critical perspective in evaluating business knowledge. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to carry out a well-designed independent and empirical research. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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