GRADUATE SCHOOL
Master of Business Administration (MBA) (With Thesis)
LOG 561 | Course Introduction and Application Information
| Course Name |
Retail Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
LOG 561
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Lecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims enrich student understanding of retail management by providing fundamental theoretical knowledge and successful retail management practices. This course also provides an overview of the developments in the retail industry and an understanding of its significance in the economy. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course encourages students to critically evaluate retail management concepts and theories and to consider their application to current retail practice. The course also provides an understanding of the dynamic retail environment, and gives students the opportunity to understand and evaluate some of the strategies that have been used by retail organisations. Selected topics related to the retail marketing mix will encourage them to discuss how retailers can adapt to a competitive and continually changing environment by developing successful strategies. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction and key terms | |
| 2 | Differences between B2B and B2C | |
| 3 | Retail institutions by ownership and format | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 1 & 6 |
| 4 | Understanding consumers | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 2&3&7 |
| 5 | Developing merchandise plans | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 9&10 |
| 6 | Services/value creation/innovative business models in retailing | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 14&15&18 |
| 7 | Retail logistics and supply chain management | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 17 |
| 8 | Mid report submission and presentation | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 18 & 19 & 20 |
| 9 | Multi and omni-channel management in retailing | Cases and materials will be provided by the teaching team |
| 10 | Multi and omni-channel management in retailing | Cases and materials will be provided by the teaching team |
| 11 | Failure and success stories in retailing | Cases and materials will be provided by the teaching team |
| 12 | Final project submission and presentations | |
| 13 | Final project presentations | |
| 14 | Retail research and semester evaluation | |
| 15 | Review of the Semester | |
| 16 | - |
| Course Notes/Textbooks | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. |
| Suggested Readings/Materials | Ayers, J.B. and Odegaard, M.A., 2017. Retail supply chain management. CRC Press.
Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers.
Rabolt, N.J. and Miler, J.K., 1997. Concepts and cases in retail and merchandise management. Fairchild Books. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
20
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
2
|
25
|
| Presentation / Jury |
2
|
25
|
| Project |
-
|
-
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
-
|
-
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
15
|
5
|
75
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
-
|
0
|
|
| Portfolio |
0
|
||
| Homework / Assignments |
2
|
15
|
30
|
| Presentation / Jury |
2
|
8
|
16
|
| Project |
-
|
0
|
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
-
|
-
|
0
|
| Final Exam |
1
|
30
|
30
|
| Total |
199
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
|||||
| 2 | To able to master the state-of-the-art literature in the area of specialization. |
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| 3 | To be able to evaluate the performance of business organizations through a holistic approach. |
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| 4 | To be able to effectively communicate scientific ideas and research results to diverse audiences. |
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| 5 | To be able to deliver creative and innovative solutions to business-related problems. |
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| 6 | To be able to solve business related problems using analytical and technological tools and techniques. |
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| 7 | To be able to take a critical perspective in evaluating business knowledge. |
|||||
| 8 |
To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
|||||
| 9 | To be able to carry out a well-designed independent and empirical research. |
|||||
| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest