| Course Name |
Retail Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
LOG 561
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Second Cycle
|
|||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The course provides a solid historical background for understanding important current issues in retail management. The aims of the course are to provide and develop understanding of contemporary issues in retail management through case studies, class workshops and discussions. |
| Course Description |
The students who succeeded in this course;
|
| Course Content | The course of retailing management examines how marketing and operational strategies can be utiized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in profitable performance. Apart from these, the cases and topics associated to international retaling wll also be examined. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course | |
| 2 | Introduction to retailing, main concepts | Chapter 1 |
| 3 | Retail institutions by ownership and store-based strategy mix | Chapter 2 |
| 4 | Retail logistics and retail supply chain management | Chapter 3 |
| 5 | Value chain management in retailing | Chapter 3 |
| 6 | Logistics services for retailing | |
| 7 | Midterm exam | |
| 8 | Strategic Planning in retailing and developing merchandise plans | |
| 9 | Presentations 1 | |
| 10 | Retailing in developed and emerging countries | |
| 11 | Social commerce, local commerce and mobile commerce in retailing | |
| 12 | Omni-channel strategy and future of retailing | |
| 13 | Presentations 2 | |
| 14 | Review of semester | |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Retail Management: A Strategic Approach (11th Edition) by Barry Berman and Joel R Evans (Hardcover Aug. 6, 2009) |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation |
14
|
15
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Homework / Assignments |
-
|
-
|
| Presentation / Jury |
-
|
-
|
| Project |
2
|
25
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam |
1
|
35
|
| Total |
| Weighting of Semester Activities on the Final Grade | 100 |
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: 16 x total hours) |
16
|
||
| Study Hours Out of Class |
15
|
5
|
|
| Field Work | |||
| Quizzes / Studio Critiques |
20
|
||
| Homework / Assignments |
-
|
6
|
|
| Presentation / Jury |
-
|
30
|
|
| Project |
2
|
||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms |
1
|
40
|
|
| Final Exam |
1
|
||
| Total |
163
|
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1 |
2 |
3 |
4 |
5 |
||
| 1 | To be able to demonstrate general business knowledge and skills. |
|||||
| 2 | To able to master the state-of-the-art literature in the area of specialization. |
|||||
| 3 | To be able to evaluate the performance of business organizations through a holistic approach. |
|||||
| 4 | To be able to effectively communicate scientific ideas and research results to diverse audiences. |
|||||
| 5 | To be able to deliver creative and innovative solutions to business-related problems. |
|||||
| 6 | To be able to solve business related problems using analytical and technological tools and techniques. |
|||||
| 7 | To be able to take a critical perspective in evaluating business knowledge. |
|||||
| 8 |
To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
|||||
| 9 | To be able to carry out a well-designed independent and empirical research. |
|||||
| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
