İzmir Ekonomi Üniversitesi
  • TÜRKÇE

  • GRADUATE SCHOOL

    Master of Business Administration (MBA) (With Thesis)

    LOG 561 | Course Introduction and Application Information

    Course Name
    Retail Management
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    LOG 561
    Fall/Spring
    3
    0
    3
    7.5

    Prerequisites
    None
    Course Language
    English
    Course Type
    Elective
    Course Level
    Second Cycle
    Mode of Delivery -
    Teaching Methods and Techniques of the Course Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s)
    Course Objectives This course aims enrich student understanding of retail management by providing fundamental theoretical knowledge and successful retail management practices. This course also provides an overview of the developments in the retail industry and an understanding of its significance in the economy.
    Learning Outcomes

    The students who succeeded in this course;

    • Define key retail management concepts,
    • Define the role of retailers and other retail chain members in a retail supply chain
    • Describe the retail management process,
    • Discuss contemporary issues in the retail industry.
    Course Description This course encourages students to critically evaluate retail management concepts and theories and to consider their application to current retail practice. The course also provides an understanding of the dynamic retail environment, and gives students the opportunity to understand and evaluate some of the strategies that have been used by retail organisations. Selected topics related to the retail marketing mix will encourage them to discuss how retailers can adapt to a competitive and continually changing environment by developing successful strategies.
    Related Sustainable Development Goals

     



    Course Category

    Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 Introduction and key terms
    2 Differences between B2B and B2C
    3 Retail institutions by ownership and format Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 1 & 6
    4 Understanding consumers Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 2&3&7
    5 Developing merchandise plans Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 9&10
    6 Services/value creation/innovative business models in retailing Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 14&15&18
    7 Retail logistics and supply chain management Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 17
    8 Mid report submission and presentation Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 18 & 19 & 20
    9 Multi and omni-channel management in retailing Cases and materials will be provided by the teaching team
    10 Multi and omni-channel management in retailing Cases and materials will be provided by the teaching team
    11 Failure and success stories in retailing Cases and materials will be provided by the teaching team
    12 Final project submission and presentations
    13 Final project presentations
    14 Retail research and semester evaluation
    15 Review of the Semester
    16 -

     

    Course Notes/Textbooks

    Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited.

    Suggested Readings/Materials

    Ayers, J.B. and Odegaard, M.A., 2017. Retail supply chain management. CRC Press.

     

    Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers.

     

    Rabolt, N.J. and Miler, J.K., 1997. Concepts and cases in retail and merchandise management. Fairchild Books.

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    1
    30
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    2
    20
    Presentation / Jury
    2
    20
    Project
    -
    -
    Seminar / Workshop
    Oral Exams
    Midterm
    -
    -
    Final Exam
    1
    30
    Total

    Weighting of Semester Activities on the Final Grade
    3
    70
    Weighting of End-of-Semester Activities on the Final Grade
    1
    30
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    15
    5
    75
    Field Work
    0
    Quizzes / Studio Critiques
    -
    0
    Portfolio
    0
    Homework / Assignments
    2
    15
    30
    Presentation / Jury
    2
    8
    16
    Project
    -
    0
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    -
    -
    0
    Final Exam
    1
    30
    30
        Total
    199

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

    #
    Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5
    1

    To be able to demonstrate general business knowledge and skills.

    -
    -
    -
    -
    -
    2

    To able to master the state-of-the-art literature in the area of specialization.

    -
    -
    -
    -
    -
    3

    To be able to evaluate the performance of business organizations through a holistic approach.

    -
    -
    -
    -
    -
    4

    To be able to effectively communicate scientific ideas and research results to diverse audiences.

    -
    -
    -
    -
    -
    5

    To be able to deliver creative and innovative solutions to business-related problems.

    -
    -
    -
    -
    -
    6

    To be able to solve business related problems using analytical and technological tools and techniques.

    -
    -
    -
    -
    -
    7

    To be able to take a critical perspective in evaluating business knowledge.

    -
    -
    -
    -
    -
    8

    To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

    -
    -
    -
    -
    -
    9

    To be able to carry out a well-designed independent and empirical research.

    -
    -
    -
    -
    -
    10

    To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.

    -
    -
    -
    -
    -

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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