LOG 561 | Course Introduction and Application Information

Course Name
Retail Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
LOG 561
Fall/Spring
3
0
3
7.5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
Second Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course provides a solid historical background for understanding important current issues in retail management. The aims of the course are to provide and develop understanding of contemporary issues in retail management through case studies, class workshops and discussions.
Course Description The students who succeeded in this course;
  • explain the current issues about retail management
  • use the related concepts/terminology
  • explain the importance of retail industry on economic growth
  • evaluate the contemporary issues in retail management from different perspectives
  • combine their theoretical knowledge with practical knowledge.
Course Content The course of retailing management examines how marketing and operational strategies can be utiized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in profitable performance. Apart from these, the cases and topics associated to international retaling wll also be examined.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course
2 Introduction to retailing, main concepts Chapter 1
3 Retail institutions by ownership and store-based strategy mix Chapter 2
4 Retail logistics and retail supply chain management Chapter 3
5 Value chain management in retailing Chapter 3
6 Logistics services for retailing
7 Midterm exam
8 Strategic Planning in retailing and developing merchandise plans
9 Presentations 1
10 Retailing in developed and emerging countries
11 Social commerce, local commerce and mobile commerce in retailing
12 Omni-channel strategy and future of retailing
13 Presentations 2
14 Review of semester
15 Review of the Semester  
16 Review of the Semester  

 

Course Notes/Textbooks Retail Management: A Strategic Approach (11th Edition) by Barry Berman and Joel R Evans (Hardcover Aug. 6, 2009)
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
14
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
-
-
Presentation / Jury
-
-
Project
2
25
Seminar / Workshop
Oral Exams
Midterm
1
25
Final Exam
1
35
Total

Weighting of Semester Activities on the Final Grade
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
5
Field Work
Quizzes / Studio Critiques
20
Homework / Assignments
-
6
Presentation / Jury
-
30
Project
2
Seminar / Workshop
Oral Exam
Midterms
1
40
Final Exam
1
    Total
163

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to demonstrate general business knowledge and skills.

2

To able to master the state-of-the-art literature in the area of specialization.

3

To be able to evaluate the performance of business organizations through a holistic approach.

4

To be able to effectively communicate scientific ideas and research results to diverse audiences.

5

To be able to deliver creative and innovative solutions to business-related problems.

6

To be able to solve business related problems using analytical and technological tools and techniques.

7

To be able to take a critical perspective in evaluating business knowledge.

8

 

To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions.

9

To be able to carry out a well-designed independent and empirical research.

10

To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments.        

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest