GRADUATE SCHOOL
Master of Business Administration (MBA) (With Thesis)
MCPR 570 | Course Introduction and Application Information
| Course Name |
Global Consumer Culture and Identities
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MCPR 570
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
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| Course Language |
English
|
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| Course Type |
Elective
|
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| Course Level |
Second Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&A | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The course primarily aims to introduce students to fundamental principles, concepts and theories related to consumer culture. On another level, the course aims to scrutinize concepts such as consumerism, identity, representation, culture, power and politics within the processes of globalization. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Consumerism, among all |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | Introduction to theoretical Frameworks, Course Themes, Expectations |
| 2 | Construction of the Nation(al) | Benedict Anderson. Imagined Communities. "The origins of National Consciousness" pp.37/65 |
| 3 | Defining and Rethinking Global | Arjun Appadurai. Modernity at Large: Cultural Dimensions of Globalization. "Global Ethnoscapes." pp. 48/65 |
| 4 | Local, Global or Glocal AKA Hybrid | 1)Annabelle SrebernyMohammadi. The global and the local in international communications, in Askew, Kelly M. and Richard R. Wilk (Eds.) The Anthropology of Media: A Reader. pp. 337/356. 2)Marwan Kraidy. The Cultural and Political Economies of Hybrid Media Texts, in Hybridity or the Cultural Logic of Globalization. Philadelphia: Temple University Press: 2005. 97/115. |
| 5 | Modern Consumer Society | Leiss et. al., Late Modern Consumer Society, pp. 295/332. |
| 6 | Neoliberal Age | Harvey D (2005) A Brief History of Neoliberalism. New York: Oxford University Press. Introduction & Chapter1 |
| 7 | Consumption, Identities and Nationalism | Silvio Waisbord. "Media and the Reinvention of the Nation," in The Sage Handbook of Media Studies, edited by John Downing, 375/392. Thousand Oaks, California: Sage Publications, |
| 8 | Consumption, Identities and Advertising | Robert Foster. Making National Cultures in the Global Ecumene. Annual Review of Anthropology, 20: 235/60. |
| 9 | Glocalization in Advertising :The case of Turkey | Christine Ogan, Filiz Cicek, Yesim Kaptan. Reverse Glocalization? Marketing a Turkish Cola in the Shadow of a Giant. Journal of Arab and Muslim Media Research 1(1): 47/62. |
| 10 | Midterm Exam | Good Luck! |
| 11 | Global Brands and Global Images | Tinic, Serra (1997) United Colors and United Meanings, Journal of Communication: 3/25. |
| 12 | The Advertising Industry | William Mazzarella. 'Very Bombay ': Contending with the Global in an Indian Advertising Agency. Cultural Anthropology. 18 (1): 33/71. |
| 13 | Race, Ethnicity and Advertising | Arlene Davila, Latinos INC. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows, pp. 23/55. |
| 14 | Final Paper Presentations | Discussion of Final Paper Topicsand providing feedback |
| 15 | Revision & Evaluation of the Semester | Deadline: Final Paper Due |
| 16 | Summary of the Semester | Overall summary of the course and Discussions |
| Course Notes/Textbooks | Reading Materials: book chapters and articles, class discussions |
| Suggested Readings/Materials | PRESENTATION:PStudents will be asked to lead a discussion by bringing up insightful questions and to discuss major issues in the article. EXAMS: Three comprehensive short reflection papers and one a longer essay that synthesizes the concepts we have been learning during the semester. There is only one midterm exam. The format and subject matter will be discussed in more detail during the semester. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
3
|
30
|
| Presentation / Jury | ||
| Project |
2
|
50
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
4
|
56
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
29
|
29
|
| Presentation / Jury |
0
|
||
| Project |
2
|
30
|
60
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
32
|
32
|
| Final Exam |
0
|
||
| Total |
225
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
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| 1 | To be able to demonstrate general business knowledge and skills. |
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| 2 | To able to master the state-of-the-art literature in the area of specialization. |
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| 3 | To be able to evaluate the performance of business organizations through a holistic approach. |
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| 4 | To be able to effectively communicate scientific ideas and research results to diverse audiences. |
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| 5 | To be able to deliver creative and innovative solutions to business-related problems. |
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| 6 | To be able to solve business related problems using analytical and technological tools and techniques. |
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| 7 | To be able to take a critical perspective in evaluating business knowledge. |
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| 8 |
To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
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| 9 | To be able to carry out a well-designed independent and empirical research. |
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| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest