MCS 501 | Course Introduction and Application Information

Course Name
Research Methods in Communication Studies
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MCS 501
Fall/Spring
3
0
3
7.5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
Second Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives To present major methodological approaches as well as methods derived from these approaches in communication studies.
Course Description The students who succeeded in this course;
  • Emphasize major conceptual differences regarding ontologyepistemology and methodology.
  • Compare major methodological differences based on major theoretical problems in communication studies.
  • Analyze the basic divergences between positivist and antipositivist methodology.
  • Discuss research, themes and topics and projects related to modern and positivist epistemology.
  • Differentiate between quantitative and qualitative methods.Evaluate the strengths amd characteristics of the survey research method.
  • Compare the ways in which content analysis is used in communication studies as well as research area where it is used.
Course Content To be able to formulate sample research projects based on quantitative approaches by differentiating between positivist methodological approaches.



ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.

Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found here.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 A general introduction to the course
2 What is ontologyepistemologymethodology? W. Laurence Neuman (2006), SOCIAL RESEARCH METHODS: QUALITATIVE AND QUANTITATIVE APPROACHES, Ch.1.
3 Dimensions of Research / Theory and Research NEUMANN, W.L.(2006) SOCIAL RESEARCH METHODS, Ch.2 & 3.
4 Research Methodology & Ethical Concerns NEUMANN, W.L.(2006) SOCIAL RESEARCH METHODS, Ch.4 & 5
5 Quantitative and Qualitative Research Design & Measurement NEUMANN, W.L.(2006) SOCIAL RESEARCH METHODS, Ch.6 & 7
6 Survey Research NEUMANN, W.L.(2006) SOCIAL RESEARCH METHODS, Ch.8 & 10
7 Content Analysis NEUMANN, W.L.(2006) SOCIAL RESEARCH METHODS, Ch.11
8 Analysis of Quantitative Data NEUMANN, W.L.(2006) SOCIAL RESEARCH METHODS, Ch.12
9 Student Presentations
10 Student Presentations
11 Student Presentations
12 Qualitative Research Arthur Asa BERGER (2000) MEDIA AND COMMUNICATION RESEARCH METHODS: AN INTRODUCTION TO QUALITATIVE AND QUANTITATIVE APPROACHES, London: Sage.
13 Semiotic Analysis Arthur Asa BERGER (2000) MEDIA AND COMMUNICATION RESEARCH METHODS: AN INTRODUCTION TO QUALITATIVE AND QUANTITATIVE APPROACHES, London: Sage.
14 Discourse Analysis Arthur Asa BERGER (2000) MEDIA AND COMMUNICATION RESEARCH METHODS: AN INTRODUCTION TO QUALITATIVE AND QUANTITATIVE APPROACHES, London: Sage.
15 Review of the Term
16 Review of the Semester  

 

Course Notes/Textbooks Readings assigned for each week; power point presentations, materials assigned for applied work.
Suggested Readings/Materials 1 midterm exam; 4 papers; 1 final projects.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
15
Presentation / Jury
1
20
Project
1
25
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
24
Presentation / Jury
1
24
Project
1
Seminar / Workshop
Oral Exam
Midterms
1
Final Exam
33
    Total
144

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to improve and ultimately deepen the level of theoretical and practical knowledge acquired in the discipline of media and communication studies,

X
2

To be able to carry on learning and conduct advanced research independently by critically evaluating knowledge in the field of media and communication,

X
3

To be able to utilize theoretical and practical knowledge at an expert level in the field of media and communication when developing plans, strategies, and policies,

X
4

To be able to take responsibility in an individual capacity and as part of a team in generating solutions to unexpected problems that arise in the area of communication in daily life,

X
5

To be able to grasp the interdisciplinary qualities of media and communication studies,

X
6

To be able to combine the knowledge of the media and communication field with knowledge from various related disciplines to form new knowledge in order to utilize interdisciplinary approaches and research methods to solve critical problems,

X
7

To be able to critically investigate social relations and the forms and norms of communication that constitute these relations while being to take action to improve and, when necessary, change these relations,

X
8

To be able to act with special concern for social and scientific values, as well as ethical principles, during the collection, interpretation, and publication of data related to the field of media and communication, and to take action to disseminate these values,

X
9

To be able to reconstruct a problem in the media and communication field as an academic problem, in order to conduct research, generate methods of solution, and evaluate results,

10

To be able to make use of foreign language for learning new knowledge in the media and communication field and to communicate with foreign colleagues,

X
11

To be able to communicate systematically, in written, oral, and visual forms, contemporary developments in media and communication to groups inside and outside the discipline,

X
12

To be able to use computer software required by the discipline and to possess advanced level computing and IT skills.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest