Academic Staff

Zeynep Aksoy graduated from Istanbul University Faculty of Economics Department of International Relations (1996), and worked as a project manager in international congresses. She received her master’s degree in Public Relations and Publicity at Istanbul University (2009) and PhD dissertation in Public relations and Publicity at Ege University (2013). In 2016 Aksoy conducted her studied at Amsterdam University-Amsterdam School for Regional, Transmational and European Studies as a TUBITAK post-doctoral research fellow. Her research focus is mainly about intercultural communication, migration, cultural identity and interpersonal communication.

Burak Amirak, PhD, has been one of the first graduates of Department Public Relations and Advertising in Ege University. His work experience on media relations and event management while he was studying for his bachelor's degree. Mr. Amirak worked as a Marketing Communications expert for Oracle, hurriyetim.com.tr, and founded Torus Corporate Brand Management Consultancy in 2001. Lowe Istanbul and Young & Rubicam \ Reklamevi were the global agencies where he served as Strategic Planing Director. In 2007, he became a partner in Shift Communications and served brands in Azerbaijan and Kazakhstan. Mr. Amirak is sharing his experience and knowledge with the students since 2010 in Izmir University of Economics. Brands served; Oracle, hurriyetim.com.tr, Piyale, Yapı Kredi Bank, World Card, Aygaz, Unilever (Omo, Domestos, Cif), Efes, Hyundai, Papia, Familia, Danone, Pınar, Avea, Kcell, Azercell. Mr. Amirak also contributed to the books, namely Integrated Communications in the Postmodern Era, Masters of Advertising -1 , and Masters of Advertising -2. While sharing his 25 years of experience with the students, Mr. Amirak completed his PhD degree in Advertising with the dissertation titled as 'The role of Account Planning in creative process in Advertising: “Exploring account planning – creative process relationship” '.

Ebru Uzunoglu is Professor of Public Relations and Advertising Department at Izmir University of Economics (IUE). She worked as the head of the department for 8 years and as the Acting Dean of the Communication Faculty for 2,5 years. She worked as a visiting scholar at Medill School of Journalism, Media, Integrated Marketing Communications - Northwestern University between 2016-2017. She has published several academic papers in the leading journals including Public Relations Review, Industrial Marketing Management, Journal of Marketing Communications, International Journal of Information Management, and Corporate Social Responsibility and Environmental Management. She is the co-editor of Integrated Communication in Post-Modern Era with Prof. Dr. Philip J. Kitchen. She also has published many chapters in different international books. She teaches courses on Principles of Public Relations, Marketing Communications, Communication Campaign Design, Senior Project, and Brand Management. Her research interests include integrated marketing communications, brand communications, corporate communication, and social media implementations. Before her academic career, she worked at several national and international companies as a marketing communication specialist and product manager for 12 years. She is the member of the Izmir Public Relations Association and was the Board Member for three terms.

After graduating from Izmir University of Economics, Faculty of Communication, Department of Public Relations and Advertising, with the first rank in the faculty, Ünsal earned her master's degree from the Media and Communication Studies Program of the same university. Ünsal analyzed the reflections of corporate culture on the websites of universities in Turkey in his master's thesis. She received her doctorate from Anadolu University, Communication Design and Management Program with her thesis examining the attitudes of internet users with different digital nativity levels towards native advertising. Her main research area is native advertising, and other academic interests include digital advertising, communication technologies and marketing communications. Dr. Ünsal has been serving as the Vice Dean of the Faculty of Communication since May 2022.

Graduated from the same department in 2010 as Faculty of Communication’s highest ranked student and had a double major degree from International Relations and EU Department, Burcu Yaman has been a member of the faculty as research assistant in Public Relations and Advertising Department since 2010. She completed her MA in Izmir University of Economics Media and Communication Studies Graduate Program with her thesis on Reality TV Shows. She is currently a PhD student in Advertising at Ege University. Her research subjects are popular culture, advertising, television studies, sociology of media, new media and consumer and consumer culture.

Sema Misci Kip teaches courses on advertising, media planning and marketing communications at İzmir University of Economics, Faculty of Communication, Department of Public Relations and Advertising. Her research interests are social media, websites, media planning, advertising, knowledge management, and television viewing habits. She has published in Journal of Business Research, Qualitative Market Research, Public Relations Review, International Journal of Information Management, Global Media Journal, and Journal of Marketing Communications. She worked at Initiative Media (1999-2003) and Universal McCann (2003) for the advertising and media planning strategies of national and international clients such as Unilever, Group Seb, Uno, Ferrero, Adidas, Kimberly Clark, Citibank, Johnson & Johnson. She has been teaching at IUE since 2003.