GRADUATE SCHOOL

Marketing Communication and Public Relations

Course Structure Diagram with Credits

To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.

1. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 001 Elective Course I 3 0 3 7.5
GS 591 Research Design and Methods in Social Sciences 3 0 3 7.5
MCPR 566 IMC Principles and Practices 3 0 3 7.5
MCPR 569 Public Relations Theory and Practice 3 0 3 7.5
Total : 30
1. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 002 Elective Course II 3 0 3 7.5
ELEC 003 Elective Course III 3 0 3 7.5
ELEC 004 Elective Course IV 3 0 3 7.5
GS 595 Seminar 0 0 0 7.5
Total : 30
2. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
GS 599 Master Thesis 0 0 0 30
Total : 30
2. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
GS 599 Master Thesis 0 0 0 30
Total : 30
Elective Courses
Code Pre. Course Name Theory App/Lab Local Credits ECTS
MCPR 551 Brand Communication 3 0 3 7.5
MCPR 552 CSR Communication 3 0 3 7.5
MCPR 555 Public Opinion and Communication 3 0 3 7.5
MCPR 561 Special Topics in PR 3 0 3 7.5
MCPR 562 Selected Issues in IMC 3 0 3 7.5
MCPR 570 Global Consumer Culture and Identities 3 0 3 7.5
MCPR 571 Creative Thinking 3 0 3 7.5
MCPR 573 Intercultural Communication in Global Organizations 3 0 3 7.5
MCS 501 Research Methods in Communication Studies 3 0 3 7.5
MCS 507 Crossroads in Communication Studies 3 0 3 7.5
MCS 567 Digital Media Theory and Practice 3 0 3 7.5
Additional Notes

If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr

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