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Marketing Communication and Public Relations
Course Structure Diagram with Credits
To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
| 1. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 001 | Elective Course I | 3 | 0 | 3 | 7.5 | |
| GS 591 | Research Design and Methods in Social Sciences | 3 | 0 | 3 | 7.5 | |
| MCPR 566 | IMC Principles and Practices | 3 | 0 | 3 | 7.5 | |
| MCPR 569 | Public Relations Theory and Practice | 3 | 0 | 3 | 7.5 | |
| Total : | 30 | |||||
| 1. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 002 | Elective Course II | 3 | 0 | 3 | 7.5 | |
| ELEC 003 | Elective Course III | 3 | 0 | 3 | 7.5 | |
| ELEC 004 | Elective Course IV | 3 | 0 | 3 | 7.5 | |
| GS 595 | Seminar | 0 | 0 | 0 | 7.5 | |
| Total : | 30 | |||||
| 2. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| GS 599 | Master Thesis | 0 | 0 | 0 | 30 | |
| Total : | 30 | |||||
| 2. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| GS 599 | Master Thesis | 0 | 0 | 0 | 30 | |
| Total : | 30 | |||||
| Elective Courses | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| MCPR 551 | Brand Communication | 3 | 0 | 3 | 7.5 | |
| MCPR 552 | CSR Communication | 3 | 0 | 3 | 7.5 | |
| MCPR 555 | Public Opinion and Communication | 3 | 0 | 3 | 7.5 | |
| MCPR 561 | Special Topics in PR | 3 | 0 | 3 | 7.5 | |
| MCPR 562 | Selected Issues in IMC | 3 | 0 | 3 | 7.5 | |
| MCPR 570 | Global Consumer Culture and Identities | 3 | 0 | 3 | 7.5 | |
| MCPR 571 | Creative Thinking | 3 | 0 | 3 | 7.5 | |
| MCPR 573 | Intercultural Communication in Global Organizations | 3 | 0 | 3 | 7.5 | |
| MCS 501 | Research Methods in Communication Studies | 3 | 0 | 3 | 7.5 | |
| MCS 507 | Crossroads in Communication Studies | 3 | 0 | 3 | 7.5 | |
| MCS 567 | Digital Media Theory and Practice | 3 | 0 | 3 | 7.5 | |
| Additional Notes |
If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |
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