GRADUATE SCHOOL
Marketing Communication and Public Relations
MCPR 573 | Course Introduction and Application Information
| Course Name |
Intercultural Communication in Global Organizations
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MCPR 573
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
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| Course Language |
English
|
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| Course Type |
Elective
|
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| Course Level |
Second Cycle
|
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| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Purpose of this course is to equip students with in-depth intercultural knowledge that is necessary to develop effective communication skills in multicultural contexts. This course provides students to understand organizational behavior, communication styles, conflicts, management and leadership in global organizations. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The course covers theories and practices in intercultural communication and diversity management in organizations. Students will be asked to present projects in related topics. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course | |
| 2 | Language, Culture and Communication | Hall, E.T. (1989). Beyond Culture. New York, Anchor Books. |
| 3 | Globalization, cosmopolitanism and cultural identity | Tomlinson, J. (1999). Globalization and Culture. Polity, Oxford, pp.181-207 |
| 4 | Historical Development of Intercultural Communication Studies | Baldwin, J. (2017). Murky waters: Histories of intercultural communication research. Intercultural communication, L. Cheng (ed.), 9, 19-43. |
| 5 | Hofstede’s Cultural dimensions and the GLOBE Project | Hofstede, G. (2003). Cultures and organizations: software of the mind. Profile Books Ltd., London. |
| 6 | Organizational Culture and implications of cultural differences on working life | Hofstede, G. (1984). Cultural dimensions in management and planning. Asia Pacific journal of management, 1, 81-99. Jack, G., & Lorbiecki, A. (2007). National identity, globalization and the discursive construction of organizational identity. British Journal of Management, 18, 79-94. |
| 7 | Intercultural Communication Processes: Verbal and Non-verbal Communication | Klyukanov, I. (2020). Principles of Intercultural Communication, 2nd ed. New York: Routledge, ch.3. |
| 8 | Midterm | |
| 9 | Developing intercultural communication competences | Chen, GM (2017). Issues in the conceptualization of intercultural communication competence. Intercultural Communication. Handbooks of Communication Science. L. Cheng (ed.), 9, 349-368. |
| 10 | Cultural intelligence: Working and Leadership in multicultural teams | Ang, S., Van Dyne, L. (2008). Conceptualization of cultural intelligence: Definition, distinctiveness, and nomological network, Handbook of Cultural Intelligence: Theory, Measurement, and Applications, Ed. Soon Ang ve Linn Van Dyne, NY: M. E. Sharpe, pp. 3–15. |
| 11 | Managing Diversity and Inclusion | Nishii, L. H., & Özbilgin, M. F. (2007). Global diversity management: towards a conceptual framework. The International Journal of Human Resource Management, 18(11), 1883-1894. |
| 12 | Intercultural Communication in Healthcare Context | Roberts, C. (2008). Intercultural communication in healthcare settings. Handbook of Intercultural Communication, Kotthoff, H., & Spencer-Oatey, H. (Eds.). Berlin: Mouton de Gruyter, 243-262. |
| 13 | Intercultural Communication and the Social Media | Shuter, R. (2017). Intercultural new media studies: Still the next frontier in intercultural communication. Intercultural Communication. Handbooks of Communication Science. L. Cheng (ed.), 9, 617-636. |
| 14 | Student presentations | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | Hall, E.T. (1989). Beyond Culture. New York, Anchor Books. ISBN 0-385-12474-0 Igor Klyukanov (2020). Principles of Intercultural Communication, 2nd ed. New York: Routledge, e-book ISBN 9780429353475 Ling Chen. 2017. Intercultural Communication. Handbooks of Communication Science. Boston: De Gruyter Mouton E-book ISBN 978-1-5015-1039-7 |
| Suggested Readings/Materials | Ang, S., Van Dyne, L. (2008). Conceptualization of cultural intelligence: Definition, distinctiveness, and nomological network, Handbook of Cultural Intelligence: Theory, Measurement, and Applications, Ed. Soon Ang ve Linn Van Dyne, NY: M. E. Sharpe, pp. 3–15. Kotthoff, H., & Spencer-Oatey, H. (Eds.). (2007). Handbook of intercultural communication (Vol. 7). Berlin: Mouton de Gruyter. EBOOK ISBN 9783110198584 Jack, G., & Lorbiecki, A. (2007). National identity, globalization and the discursive construction of organizational identity. British Journal of Management, 18, 79-94. Hofstede,G., Hofstede, J. (2003). Cultures and Organizations: Software of the Mind, London, Profile Books ISBN 1-86197-543-0 Hofstede, G. (1984). Cultural dimensions in management and planning. Asia Pacific journal of management, 1, 81-99. Martin, J., Nakayama, T. (2018). Experiencing Intercultural Communication: An Introduction. McGraw Hill. ISBN 978-1-259-87056-9 Nishii, L. H., & Özbilgin, M. F. (2007). Global diversity management: towards a conceptual framework. The International Journal of Human Resource Management, 18(11), 1883-1894. Tomlinson, J. (1999). Globalization and Culture. Polity, Oxford. ISBN 0745613373 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
15
|
| Presentation / Jury |
2
|
30
|
| Project |
1
|
25
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
2
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
22
|
22
|
| Presentation / Jury |
2
|
22
|
44
|
| Project |
1
|
42
|
42
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
27
|
27
|
| Final Exam |
0
|
||
| Total |
225
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. |
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| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. |
X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. |
X | ||||
| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. |
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| 5 | To be able to analyze reflections of current consumption dynamics on consumers. |
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| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. |
X | ||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. |
|||||
| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. |
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| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest