GRADUATE SCHOOL
Marketing Communication and Public Relations
GS 595 | Course Introduction and Application Information
| Course Name |
Seminar
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
GS 595
|
Spring
|
0
|
0
|
0
|
7.5
|
| Prerequisites |
None
|
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| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Second Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to guide students in conducting/reviewing an academic study. The students are expected to propose research topics after reviewing the literature on a topic of their interest. The advisor will guide the student through each stage of the research in biweekly meetings. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Supervisors and students together will evaluate previous research on the basis of rules of academic writing and discuss how to apply skills related to critical reading, understanding, synthesizing and contrasting and comparing. Students will work together with an assigned instructor on a selected area in their discipline. Students are also required to write a paper/report in this seminar. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Individual Study | |
| 2 | Individual Study | |
| 3 | Individual Study | |
| 4 | Individual Study | |
| 5 | Meet with advisor, Discuss potential topics | Readings assigned by the adviser |
| 6 | Topic Proposal and Approval | Readings assigned by the adviser |
| 7 | Independent study | Readings assigned by the adviser |
| 8 | Develop research outline | Readings assigned by the adviser |
| 9 | Meet with advisor to discuss literature review and methodology sections | Readings assigned by the adviser |
| 10 | Independent study | Readings assigned by the adviser |
| 11 | Independent study | Readings assigned by the adviser |
| 12 | Independent study | Readings assigned by the adviser |
| 13 | Discuss draft of independent study with advisor | Readings assigned by the adviser |
| 14 | Independent study | Readings assigned by the adviser |
| 15 | Hand in the independent study to advisor | Readings assigned by the adviser |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
100
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | ||
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
0
|
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
0
|
||
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
225
|
225
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
225
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. |
|||||
| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. |
X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. |
X | ||||
| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. |
|||||
| 5 | To be able to analyze reflections of current consumption dynamics on consumers. |
X | ||||
| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. |
|||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. |
X | ||||
| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. |
X | ||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest