MCPR 555 | Course Introduction and Application Information - Marketing Communication and Public Relations

Course Name

Public Opinion and Communication

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
MCPR 555	Fall/Spring	3	0	3	7.5

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	Second Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Case Study Critical feedback Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Dr. Hüseyin Aşkın
Assistant(s)	-

Course Objectives	This course aims to examine the formation of public opinion, the importance of communication regarding opinion change, and persuasion processes.
Learning Outcomes	The students who succeeded in this course; explain the conceptual framework to be used in evaluating the factors that affect the public opinion, classify basic intellectual approaches related to public opinion, apply quantitative and qualitative methods for public opinion research, examine the role of communication in public opinion formation and opinion change, evaluate the impact of persuasion processes on public opinion formation.
Course Description	This course is designed to provide the students with the ability to analyse the factors (especially communication) affecting public opinion formation and change. Quantitative and qualitative methods used in public opinion research will be explored. The course will address different theoretical perspectives and methodological approaches used in public opinion research.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course
2	Communication I What is communication? What are the methods of communication?: Conventional and modern communication methods and changes	Dimbleby & Burton (1992). More than Words: An Introduction to Communication, pp. 1-40. Poe, M. T., A History of Communications: Media and Society from the Evolution of Speech to the Internet (New York, NY: Cambridge University Press, 2011), 27.
3	Communication II What is political communication?	Cialdini, Robert. (2001). Harnessing the Science of Persuasion. Harvard Business Review, pp. 72-79.
4	Political Rhetoric	Arno, A. (1985). Impressive Speeches and Persuasive Talk: Traditional Patterns of Political Communication in Fiji's Lau Group from the Perspective of Pacific Ideal Types. Oceania, 56(2), 124-137. Retrieved from http://www.jstor.org/stable/40330857 LuMing Mao. (1990). Persuasion, Cooperation and Diversity of Rhetorics. Rhetoric Society Quarterly, 20(2), 131-142. Retrieved from http://www.jstor.org/stable/3885902
5	Political Persuasion	Brian E. Weeks, Alberto Ardèvol-Abreu, Homero Gil de Zúñiga, Online Influence? Social Media Use, Opinion Leadership, and Political Persuasion, International Journal of Public Opinion Research, Volume 29, Issue 2, Summer 2017, Pages 214–239, https://doi.org/10.1093/ijpor/edv050
6	What is public opinion? What are the methods of forming public opinion?	Parry, J., Kisida, B., & Langley, R. (2008). The State of State Polls: Old Challenges, New Opportunities. State Politics & Policy Quarterly, 8(2), 198-216. Retrieved from http://www.jstor.org/stable/40421601 Perrin, A., & McFarland, K. (2011). Social Theory and Public Opinion. Annual Review of Sociology, 37, 87-107. Retrieved from http://www.jstor.org/stable/41288600 Converse, P. (1987). Changing Conceptions of Public Opinion in the Political Process. The Public Opinion Quarterly, 51, S12-S24. Retrieved from http://www.jstor.org/stable/2749185
7	Midterm
8	Ramadan Fest- No class
9	Public Opinion Formation and Manipulation Communication Methods in Misleading and Manipulating Public Opinion	Herman, E. S., & Chomsky, N. (2002). The KGB-Bulgarian Plot to Assassinate the Pope. In Manufacturing consent: The political economy of the mass media (pp. 27-29). Pantheon House. ISBN 978-0-375-71449-8
10	The Impact of Social Media on Public Opinion	Instructor’s notes
11	Social Media and Importance of Social Media in Counter Terrorism	Aşkın, H. (2020). Terrorism and Perception Management, pp. 230-242.
12	Responsibility of Social Media in the Fight Against Terrorism	Aşkın, H. (2020). Terrorism and Perception Management, pp. 242-271.
13	Preventing Terrorist Propaganda on Social Media	Aşkın, H. (2020). Terrorism and Perception Management, pp. 271-296.
14	Guest Lecturer
15	Review of the Semester
16	Review of the Semester

Course Notes/Textbooks

The chapters & articles provided by the instructor
Aşkın, H. (2020). Terrorism and Perception Management. İzmir: Yayın B / Media Publishing and Distribution. ISBN: 978-605-947315-6

Suggested Readings/Materials

Anık, C. (2000). Siyasal ikna. Vadi Yayınları.

Aşkın, H. (2020). Terör ve algı yönetimi. Yayın B.
Berinsky, A. J. (2020) New directions in public opinion. New York: Routledge.
Bennett and Wall (2002), Communication Studies: The Essential Introduction. ISBN: 0415247527
Dimbleby & Burton (1992). More than Words: An Introduction to Communication. ISBN: 9780415055826
Edwards, G. C, Jacobs, L. R. & Shapiro, R. Y. (2011). The oxford handbook of American public opinion and the media. Oxford University Press.
Eren, V., & Aydın, A. (2014). Sosyal medyanın kamuoyu oluşturmadaki rolü ve muhtemel riskler. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 16(Özel Sayı 1), 197-205.
Kükrer, Ö. (2011). Kamuoyu ve halkla ilişkiler. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (17), 194-197.
Semetko, H. A. and Scammell, M. (2012). The sage handbook of political communication.. https://doi.org/10.4135/9781446201015
Salgado, S. (2018). Online media impact on politics. Views on post-truth politics and post-postmodernism. International Journal of Media & Cultural Politics, 14(3), 317-331.
Tayfun, R. (2014). Kamuoyu oluşum süreçleri perspektifinden kamuoyunu anlamak. İletişim Ve… içinde, 253-269.

Semester Activities	Number	Weigthing
Participation	1	20
Laboratory / Application	-	-
Field Work	-	-
Quizzes / Studio Critiques	-	-
Portfolio	-	-
Homework / Assignments	1	20
Presentation / Jury	-	-
Project	1	30
Seminar / Workshop	-	-
Oral Exams	-	-
Midterm	1	30
Final Exam	-	-
Total	4	100

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total	4	100

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	-	-	-
Study Hours Out of Class	14	5	70
Field Work	-	-	-
Quizzes / Studio Critiques	-	-	-
Portfolio	-	-	-
Homework / Assignments	1	22	22
Presentation / Jury	-	-	-
Project	1	45	45
Seminar / Workshop	-	-	-
Oral Exam	-	-	-
Midterms	1	40	40
Final Exam	-	-	-
		Total	225

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication.	-	-	-	-	-
2	To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach.	-	-	-	-	X
3	To be able to follow the latest developments and research in the field and reflect them to studies systematically.	-	-	-	-	-
4	To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved.	-	-	-	-	X
5	To be able to analyze reflections of current consumption dynamics on consumers.	-	-	-	-	-
6	To be able to develop synthesis and evaluation skills related to issues in the field.	-	-	-	X	-
7	To be able to perform studies within the framework of scientific ethical rules about issues related to the field.	-	X	-	-	-
8	To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations.	-	-	-	-	-
9	To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2)	-	-	-	-	-

MCPR 555 | Course Introduction and Application Information

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

EVALUATION SYSTEM

ECTS / WORKLOAD TABLE

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

NEW GÜZELBAHÇE CAMPUS

GLOBAL CAREER

CONTRIBUTION TO SCIENCE

VALUING PEOPLE

BENEFIT TO SOCIETY