GRADUATE SCHOOL
Marketing Communication and Public Relations
MCPR 555 | Course Introduction and Application Information
| Course Name |
Public Opinion and Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MCPR 555
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
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| Course Language |
English
|
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| Course Type |
Elective
|
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| Course Level |
Second Cycle
|
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| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyCritical feedbackLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to examine the formation of public opinion, the importance of communication regarding opinion change, and persuasion processes. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course is designed to provide the students with the ability to analyse the factors (especially communication) affecting public opinion formation and change. Quantitative and qualitative methods used in public opinion research will be explored. The course will address different theoretical perspectives and methodological approaches used in public opinion research. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course | |
| 2 | Communication I What is communication? What are the methods of communication?: Conventional and modern communication methods and changes | Dimbleby & Burton (1992). More than Words: An Introduction to Communication, pp. 1-40. Poe, M. T., A History of Communications: Media and Society from the Evolution of Speech to the Internet (New York, NY: Cambridge University Press, 2011), 27. |
| 3 | Communication II What is political communication? | Cialdini, Robert. (2001). Harnessing the Science of Persuasion. Harvard Business Review, pp. 72-79. |
| 4 | Political Rhetoric | Arno, A. (1985). Impressive Speeches and Persuasive Talk: Traditional Patterns of Political Communication in Fiji's Lau Group from the Perspective of Pacific Ideal Types. Oceania, 56(2), 124-137. Retrieved from http://www.jstor.org/stable/40330857 LuMing Mao. (1990). Persuasion, Cooperation and Diversity of Rhetorics. Rhetoric Society Quarterly, 20(2), 131-142. Retrieved from http://www.jstor.org/stable/3885902 |
| 5 | Political Persuasion | Brian E. Weeks, Alberto Ardèvol-Abreu, Homero Gil de Zúñiga, Online Influence? Social Media Use, Opinion Leadership, and Political Persuasion, International Journal of Public Opinion Research, Volume 29, Issue 2, Summer 2017, Pages 214–239, https://doi.org/10.1093/ijpor/edv050 |
| 6 | What is public opinion? What are the methods of forming public opinion? | Parry, J., Kisida, B., & Langley, R. (2008). The State of State Polls: Old Challenges, New Opportunities. State Politics & Policy Quarterly, 8(2), 198-216. Retrieved from http://www.jstor.org/stable/40421601 Perrin, A., & McFarland, K. (2011). Social Theory and Public Opinion. Annual Review of Sociology, 37, 87-107. Retrieved from http://www.jstor.org/stable/41288600 Converse, P. (1987). Changing Conceptions of Public Opinion in the Political Process. The Public Opinion Quarterly, 51, S12-S24. Retrieved from http://www.jstor.org/stable/2749185 |
| 7 | Midterm | |
| 8 | Ramadan Fest- No class | |
| 9 | Public Opinion Formation and Manipulation Communication Methods in Misleading and Manipulating Public Opinion | Herman, E. S., & Chomsky, N. (2002). The KGB-Bulgarian Plot to Assassinate the Pope. In Manufacturing consent: The political economy of the mass media (pp. 27-29). Pantheon House. ISBN 978-0-375-71449-8 |
| 10 | The Impact of Social Media on Public Opinion | Instructor’s notes |
| 11 | Social Media and Importance of Social Media in Counter Terrorism | Aşkın, H. (2020). Terrorism and Perception Management, pp. 230-242. |
| 12 | Responsibility of Social Media in the Fight Against Terrorism | Aşkın, H. (2020). Terrorism and Perception Management, pp. 242-271. |
| 13 | Preventing Terrorist Propaganda on Social Media | Aşkın, H. (2020). Terrorism and Perception Management, pp. 271-296. |
| 14 | Guest Lecturer | |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
20
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
5
|
70
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
22
|
22
|
| Presentation / Jury |
0
|
||
| Project |
1
|
45
|
45
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
40
|
40
|
| Final Exam |
0
|
||
| Total |
225
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. |
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| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. |
X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. |
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| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. |
X | ||||
| 5 | To be able to analyze reflections of current consumption dynamics on consumers. |
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| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. |
X | ||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. |
X | ||||
| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. |
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| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest