GRADUATE SCHOOL
Marketing Communication and Public Relations
MCPR 570 | Course Introduction and Application Information
| Course Name |
Global Consumer Culture and Identities
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MCPR 570
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
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| Course Language |
English
|
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| Course Type |
Elective
|
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| Course Level |
Second Cycle
|
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| Mode of Delivery | Blended | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&A | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The course primarily aims to introduce students to fundamental principles, concepts and theories related to consumer culture. On another level, the course aims to scrutinize concepts such as consumerism, identity, representation, culture, power and politics within the processes of globalization. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Consumerism, among all |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | Introduction to theoretical Frameworks, Course Themes, Expectations |
| 2 | Construction of the Nation(al) | Benedict Anderson. Imagined Communities. "The origins of National Consciousness" pp.37/65 |
| 3 | Defining and Rethinking Global | Arjun Appadurai. Modernity at Large: Cultural Dimensions of Globalization. "Global Ethnoscapes." pp. 48/65 |
| 4 | Local, Global or Glocal AKA Hybrid | 1)Annabelle SrebernyMohammadi. The global and the local in international communications, in Askew, Kelly M. and Richard R. Wilk (Eds.) The Anthropology of Media: A Reader. pp. 337/356. 2)Marwan Kraidy. The Cultural and Political Economies of Hybrid Media Texts, in Hybridity or the Cultural Logic of Globalization. Philadelphia: Temple University Press: 2005. 97/115. |
| 5 | Modern Consumer Society | Leiss et. al., Late Modern Consumer Society, pp. 295/332. |
| 6 | Neoliberal Age | Harvey D (2005) A Brief History of Neoliberalism. New York: Oxford University Press. Introduction & Chapter1 |
| 7 | Consumption, Identities and Nationalism | Silvio Waisbord. "Media and the Reinvention of the Nation," in The Sage Handbook of Media Studies, edited by John Downing, 375/392. Thousand Oaks, California: Sage Publications, |
| 8 | Consumption, Identities and Advertising | Robert Foster. Making National Cultures in the Global Ecumene. Annual Review of Anthropology, 20: 235/60. |
| 9 | Glocalization in Advertising :The case of Turkey | Christine Ogan, Filiz Cicek, Yesim Kaptan. Reverse Glocalization? Marketing a Turkish Cola in the Shadow of a Giant. Journal of Arab and Muslim Media Research 1(1): 47/62. |
| 10 | Midterm Exam | Good Luck! |
| 11 | Global Brands and Global Images | Tinic, Serra (1997) United Colors and United Meanings, Journal of Communication: 3/25. |
| 12 | The Advertising Industry | William Mazzarella. 'Very Bombay ': Contending with the Global in an Indian Advertising Agency. Cultural Anthropology. 18 (1): 33/71. |
| 13 | Race, Ethnicity and Advertising | Arlene Davila, Latinos INC. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows, pp. 23/55. |
| 14 | Final Paper Presentations | Discussion of Final Paper Topicsand providing feedback |
| 15 | Revision & Evaluation of the Semester | Deadline: Final Paper Due |
| 16 | Summary of the Semester | Overall summary of the course and Discussions |
| Course Notes/Textbooks | Reading Materials: book chapters and articles, class discussions |
| Suggested Readings/Materials | PRESENTATION:PStudents will be asked to lead a discussion by bringing up insightful questions and to discuss major issues in the article. EXAMS: Three comprehensive short reflection papers and one a longer essay that synthesizes the concepts we have been learning during the semester. There is only one midterm exam. The format and subject matter will be discussed in more detail during the semester. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
3
|
30
|
| Presentation / Jury | ||
| Project |
2
|
50
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
4
|
56
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
29
|
29
|
| Presentation / Jury |
0
|
||
| Project |
2
|
30
|
60
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
32
|
32
|
| Final Exam |
0
|
||
| Total |
225
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. |
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| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. |
X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. |
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| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. |
X | ||||
| 5 | To be able to analyze reflections of current consumption dynamics on consumers. |
X | ||||
| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. |
X | ||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. |
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| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. |
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| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest