GRADUATE SCHOOL
Marketing Communication and Public Relations
MCS 567 | Course Introduction and Application Information
| Course Name |
Digital Media Theory and Practice
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
MCS 567
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
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| Course Language |
English
|
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| Course Type |
Elective
|
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| Course Level |
Second Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyCritical feedbackLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course provides the students with the theories and necessary skills to design research in the broad field of digital media. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | A wide variety of issues including new media technologies and their influences on the society, dynamics of online media, and networks are covered. Both theoretical and practical aspects of these issues are discussed in the context of digital media. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course | |
| 2 | History of the Internet | http://www.historyofthings.com/history-of-the-internet |
| 3 | Conceptualising the Internet | Naik, U. & Shivalingaiah, D. (2008). Comparative Study of Web 1.0, Web 2.0 and Web 3.0. CALIBER 2008 Collections |
| 4 | Informationalism and networks | Castells, M. (2004). Informationalism, Networks, and the Network Society: A Theoretical Blueprint. In Castells, M. (ed.) The Network Society: A Cross-cultural Perspective, pp. 3-49. Cheltenham, UK: Edwar Elgar Publishing. |
| 5 | The rise of network society | Castells, M. (2004). Informationalism, Networks, and the Network Society: A Theoretical Blueprint. In Castells, M. (ed.) The Network Society: A Cross-cultural Perspective, pp. 3-49. Cheltenham, UK: Edwar Elgar Publishing. |
| 6 | Short essay writing I | - |
| 7 | Network society, social transformation, and key policy issues | Castells, M. (2005). The Network Society: From Knowledge to Policy. In Castells, M. and Gustavo, C. (eds.) The Network society: From Knowledge to Policy, pp. 2-23. Massachusetts: Center for Transatlantic Relations. |
| 8 | A critical introduction to social media | Fuchs, Christian (2014). Social media: A critical introduction. London: Sage – chapter 1: What is a Critical Introduction to Social Media? |
| 9 | Facebook and the network society | Fuchs, Christian (2014). Social media: A critical introduction. London: Sage – chapter 7: Facebook: A Surveillance Threat to Privacy? |
| 10 | Twitter and the network society | Fuchs, Christian (2014). Social media: A critical introduction. London: Sage – chapter 8: Twitter and Democracy: A New Public Sphere? |
| 11 | Short essay writing II | |
| 12 | Networked social movements | Castells, M. (2012). Networks of Outrage and Hope: Social Movements in the Internet Age. Cambridge, UK: Polity Press - Changing the World in the Network Society, pp.218-244. |
| 13 | Social movements | Toplumsal hareketler Farro, A. L. and Demirhisar, D. G. (2013). The Gezi Park Movement: A Turkish Experience of the Twenty-first-century Collective Movements. International Review of Sociology (24) 1, pp. 176-189. |
| 14 | Midterm Exam | |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks | Reading materials will be provided to the students bu the lecturer |
| Suggested Readings/Materials | Course reader, Hand-outs, PowerPoint presentations Bibliography, print journals, open access journals |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
2
|
60
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
5
|
70
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
2
|
32
|
64
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
35
|
35
|
| Final Exam |
0
|
||
| Total |
217
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
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| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. |
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| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. |
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| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. |
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| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. |
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| 5 | To be able to analyze reflections of current consumption dynamics on consumers. |
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| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. |
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| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. |
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| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. |
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| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest