'Miracle' genius
Birtan Demirel, a graduate of Izmir University of Economics (IUE), who experienced speech disorder at the age of 8 and ...
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Brand Communication
Course Structure Diagram with Credits
To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
| 1. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 001 | Elective Course I | 3 | 0 | 3 | 5 | |
| ELEC 002 | Elective Course II | 3 | 0 | 3 | 5 | |
| ELEC 003 | Elective Course III | 3 | 0 | 3 | 5 | |
| MI 501 | Brand Communication | 3 | 0 | 3 | 7.5 | |
| MI 503 | Public Relations Strategies and Tactics | 3 | 0 | 3 | 7.5 | |
| Total : | 30 | |||||
| 1. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 004 | Elective Course IV | 3 | 0 | 3 | 5 | |
| ELEC 005 | Elective Course V | 3 | 0 | 3 | 5 | |
| ELEC 006 | Elective Course VI | 3 | 0 | 3 | 5 | |
| LEE 597 | Term Project | 0 | 0 | 0 | 2.5 | |
| MI 502 | Integrated Marketing Communications | 3 | 0 | 3 | 5 | |
| MI 504 | Marketing Communications Research | 3 | 0 | 3 | 7.5 | |
| Total : | 30 | |||||
| Elective Courses | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| MI 551 | Corporate Communication | 3 | 0 | 3 | 5 | |
| MI 552 | Creative Strategy / Strategic Creativity | 3 | 0 | 3 | 5 | |
| MI 553 | Digital Communication | 3 | 0 | 3 | 5 | |
| MI 554 | B2B Communication | 3 | 0 | 3 | 5 | |
| MI 555 | Consumer Insight | 3 | 0 | 3 | 5 | |
| MI 556 | Campaign Planning | 3 | 0 | 3 | 5 | |
| MI 557 | Research in Brand Communication | 3 | 0 | 3 | 5 | |
| MI 558 | Media Planning and Buying | 3 | 0 | 3 | 5 | |
| MI 559 | Writing Workshop in Brand Communication | 3 | 0 | 3 | 5 | |
| MI 560 | Visual Literacy | 3 | 0 | 3 | 5 | |
| MI 561 | Strategic Public Relations | 3 | 0 | 3 | 5 | |
| MI 562 | Consumer in Brand Era | 3 | 0 | 3 | 5 | |
| MI 563 | Advertising Fundamentals | 3 | 0 | 3 | 5 | |
| MI 564 | Case Studies in Brand Communication | 3 | 0 | 3 | 5 | |
| Additional Notes |
If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |
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