Course Structure Diagram with Credits

To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.

1. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 001 Elective Course I 3 0 3 5
ELEC 002 Elective Course II 3 0 3 5
ELEC 003 Elective Course III 3 0 3 5
MI 501 Brand Communication 3 0 3 7.5
MI 503 Public Relations Strategies and Tactics 3 0 3 7.5
Total : 30
1. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 004 Elective Course IV 3 0 3 5
ELEC 005 Elective Course V 3 0 3 5
ELEC 006 Elective Course VI 3 0 3 5
LEE 597 Term Project 0 0 0 2.5
MI 502 Integrated Marketing Communications 3 0 3 5
MI 504 Marketing Communications Research 3 0 3 7.5
Total : 30
Elective Courses
Code Pre. Course Name Theory App/Lab Local Credits ECTS
MI 551 Corporate Communication 3 0 3 5
MI 552 Creative Strategy / Strategic Creativity 3 0 3 5
MI 553 Digital Communication 3 0 3 5
MI 554 B2B Communication 3 0 3 5
MI 555 Consumer Insight 3 0 3 5
MI 556 Campaign Planning 3 0 3 5
MI 557 Research in Brand Communication 3 0 3 5
MI 558 Media Planning and Buying 3 0 3 5
MI 559 Writing Workshop in Brand Communication 3 0 3 5
MI 560 Visual Literacy 3 0 3 5
MI 561 Strategic Public Relations 3 0 3 5
MI 562 Consumer in Brand Era 3 0 3 5
MI 563 Advertising Fundamentals 3 0 3 5
MI 564 Case Studies in Brand Communication 3 0 3 5
Additional Notes

If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr

Curriculum (Before 2013)