Course Structure Diagram with Credits
To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
|
1. Year Fall Semester
|
| Code |
Pre. |
Course Name |
Theory |
App/Lab |
Local Credits |
ECTS |
|
ELEC 001
|
|
Elective Course I |
3 |
0 |
3 |
5 |
|
ELEC 002
|
|
Elective Course II |
3 |
0 |
3 |
5 |
|
ELEC 003
|
|
Elective Course III |
3 |
0 |
3 |
5 |
|
MI 501
|
|
Brand Communication |
3 |
0 |
3 |
7.5 |
|
MI 503
|
|
Public Relations Strategies and Tactics |
3 |
0 |
3 |
7.5 |
| Total : |
30 |
|
1. Year Spring Semester
|
| Code |
Pre. |
Course Name |
Theory |
App/Lab |
Local Credits |
ECTS |
|
ELEC 004
|
|
Elective Course IV |
3 |
0 |
3 |
5 |
|
ELEC 005
|
|
Elective Course V |
3 |
0 |
3 |
5 |
|
ELEC 006
|
|
Elective Course VI |
3 |
0 |
3 |
5 |
|
LEE 597
|
|
Term Project |
0 |
0 |
0 |
2.5 |
|
MI 502
|
|
Integrated Marketing Communications |
3 |
0 |
3 |
5 |
|
MI 504
|
|
Marketing Communications Research |
3 |
0 |
3 |
7.5 |
| Total : |
30 |
|
Elective Courses
|
| Code |
Pre. |
Course Name |
Theory |
App/Lab |
Local Credits |
ECTS |
|
MI 551
|
|
Corporate Communication |
3 |
0 |
3 |
5 |
|
MI 552
|
|
Creative Strategy / Strategic Creativity |
3 |
0 |
3 |
5 |
|
MI 553
|
|
Digital Communication |
3 |
0 |
3 |
5 |
|
MI 554
|
|
B2B Communication |
3 |
0 |
3 |
5 |
|
MI 555
|
|
Consumer Insight |
3 |
0 |
3 |
5 |
|
MI 556
|
|
Campaign Planning |
3 |
0 |
3 |
5 |
|
MI 557
|
|
Research in Brand Communication |
3 |
0 |
3 |
5 |
|
MI 558
|
|
Media Planning and Buying |
3 |
0 |
3 |
5 |
|
MI 559
|
|
Writing Workshop in Brand Communication |
3 |
0 |
3 |
5 |
|
MI 560
|
|
Visual Literacy |
3 |
0 |
3 |
5 |
|
MI 561
|
|
Strategic Public Relations |
3 |
0 |
3 |
5 |
|
MI 562
|
|
Consumer in Brand Era |
3 |
0 |
3 |
5 |
|
MI 563
|
|
Advertising Fundamentals |
3 |
0 |
3 |
5 |
|
MI 564
|
|
Case Studies in Brand Communication |
3 |
0 |
3 |
5 |
| Additional Notes |
|
If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |
