GRADUATE SCHOOL

Ph.D. In Business Administration

BA 631 | Course Introduction and Application Information

Course Name
Quantitative Research Methods
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 631
Fall
3
0
3
7.5

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
Third Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Discussion
Q&A
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The objective of the course is to give an emphasis on quantitative methods for analyzing and interpreting data. In addition, it aims to develop basic competence in statistical methods including univariate, bivariate, multiple regression and logistical regression analysis.
Learning Outcomes The students who succeeded in this course;
  • Explain quantitative research design logic.
  • Explain the principles and processes of quantitative measurement.
  • Compare methods for analyzing quantitative data.
  • Analyse quantitative data collected for a real world marketing research.
  • Evaluate the results of a real word quantitative marketing research.
Course Description Learning the methods of collecting, analyzing and interpreting quantitative data and conducting empirical applications.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to Course and Quantitative Research Neuman (2014) Chapter 2
2 Quantitative Research Design: Research Questions, Hypotheses and Variables Neuman (2014) Chapter 2 Creswell (2014) Chapter 7
3 Quantitative Measurement and Sampling Neuman (2014) Chapters 7&8 Creswell (2014) Chapters 7&8
4 Presentation 1: Research Proposal
5 Data Analysis Software (R) Fogarty (2018) Chapters 2&4
6 Analysis of Quantitative Data Neuman (2014) Chapter 12
7 Descriptive Statistics Fogarty (2018) Chapter 7
8 Visualizing Data Fogarty (2018) Chapter 8
9 Hypothesis Testing Neuman (2014) Chapter 12 Fogarty (2018) Chapter 9
10 Bivariate Analysis Neuman (2014) Chapter 12 Fogarty (2018) Chapter 10
11 Presentation 2: Data Collection and Analysis
12 Bivariate Analysis (continued) Neuman (2014) Chapter 12 Fogarty (2018) Chapter 10
13 Research Ethics and Data Interpretation Neuman (2014) Chapter 15
14 Presentation 3: Final Report
15 Review of the Semester
16 Review of the Semester

 

Course Notes/Textbooks

Neuman, W Lawrence. (2014). Social Research Methods: Qualitative and quantitative approaches. Pearson publications.

Creswell, J. W., & Creswell, J. D. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.

Suggested Readings/Materials

Fogarty, B. J. (2018). Quantitative Social Science Data with R: an introduction. Sage Publications.

Related reading materials on Blackboard.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
-
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
15
Presentation / Jury
2
60
Project
1
25
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
3
42
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
3
10
30
Presentation / Jury
2
8
16
Project
1
77
77
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
213

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to master existing theoretical knowledge in their specialized area of business administration.

2

To be able to gain in-depth knowledge of research methodologies and design.

X
3

To be able to acquire advanced knowledge of data collection and analysis techniques.

X
4

To be able to design and conduct original research with a scholarly theoretical emphasis.

5

To be able to disseminate scholarly knowledge in well-known academic networks.

6

To be able to demonstrate the ability to communicate the results of their research in a clear and effective manner with various audiences.

X
7

To be able to have concerns for the high ethical standards in research, and teaching.

X
8

To be able to adopt critical attitude toward the extant literature and practice in the specialized area of business administration.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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