GRADUATE SCHOOL
Ph.D. In Business Administration
BA 672 | Course Introduction and Application Information
| Course Name |
Contemporary Research in Marketing II: Marketing Strategy and Models
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 672
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
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| Course Level |
Third Cycle
|
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| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | This course has two main objectives: (1) to present the state-of-the-art knowledge in the subfields of marketing management and (2) to review basic and recent articles on the modeling of marketing problems. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course enriches students’ understanding of contemporary issues in marketing by introducing latest developments both in academia and the business world. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | |
| 2 | Strategic Marketing | Journal articles assigned by the instructor. |
| 3 | Market Orientation | Journal articles assigned by the instructor. |
| 4 | Market Structure and Evolution | Journal articles assigned by the instructor. |
| 5 | Marketing and Technology - 1 | Journal articles assigned by the instructor. |
| 6 | Marketing and Technology - 2 | Journal articles assigned by the instructor. |
| 7 | Marketing Management and Leadership | Journal articles assigned by the instructor. |
| 8 | Marketing and Human Resources | Journal articles assigned by the instructor. |
| 9 | Assessing Marketing Performance | Journal articles assigned by the instructor. |
| 10 | Marketing Mix Strategies - 1 - Product and Service Strategies and Brand Management | Journal articles assigned by the instructor. |
| 11 | Marketing Mix Strategies - 2 - Innovation, Quality, and New Product Development | Journal articles assigned by the instructor. |
| 12 | Marketing Mix Strategies - 3 - Pricing and Value Management | Journal articles assigned by the instructor. |
| 13 | Marketing Mix Strategies - 4- Global Marketing and Channel Management | Journal articles assigned by the instructor. |
| 14 | Marketing Mix Strategies - 5 - Marketing Communications | Journal articles assigned by the instructor. |
| 15 | Project Presentations | |
| 16 | Project Evaluations |
| Course Notes/Textbooks | Handbook of Marketing Strategy, ed. Venkatesh Shankar and |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
20
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
2
|
20
|
| Presentation / Jury |
1
|
20
|
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
5
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
5
|
80
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
2
|
10
|
20
|
| Presentation / Jury |
1
|
30
|
30
|
| Project |
1
|
40
|
40
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
218
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to master existing theoretical knowledge in their specialized area of business administration. |
X | ||||
| 2 | To be able to gain in-depth knowledge of research methodologies and design. |
X | ||||
| 3 | To be able to acquire advanced knowledge of data collection and analysis techniques. |
X | ||||
| 4 | To be able to design and conduct original research with a scholarly theoretical emphasis. |
X | ||||
| 5 | To be able to disseminate scholarly knowledge in well-known academic networks. |
X | ||||
| 6 | To be able to demonstrate the ability to communicate the results of their research in a clear and effective manner with various audiences. |
X | ||||
| 7 | To be able to have concerns for the high ethical standards in research, and teaching. |
X | ||||
| 8 | To be able to adopt critical attitude toward the extant literature and practice in the specialized area of business administration. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest