GRADUATE SCHOOL
Executive MBA (Turkish / Without Thesis)
ISL 508 | Course Introduction and Application Information
| Course Name |
Applied Strategic Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ISL 508
|
Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | Applying managerialist perspective, this course aims at enhancing the knowledge and skills of students about the fundamental concepts of strategic management, environmental scanning, strategy formulation, and strategy implementation and control. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course covers various topics related with strategic management and business policy. Basic concepts of strategic management, the issues of corporate governance and social responsibility and ethics are first discussed. Scanning external and internal environment, specifying organizational mission, goals and core competences, formulating corporate and functional strategies, followed by strategy implementation, evaluation and control are the main topics to be discussed. Case studies related with these topics are analyzed. In discussing these topics, the issues of globalization, innovation, sustainability, and applicability of strategic management concepts to Turkish business context are also discussed. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction (Recent developments in markets) | Instructor’s presentation materials |
| 2 | The Process of Strategic Management | Thompson, A. A. & Strickland, A. J. (2013) Strategic Management: Concepts and Cases. Latest edition, McGraw-Hill. Miller, A. (1998) Strategic Management. Latest edition, Irwin: McGraw-Hill. |
| 3 | External /Internal Environment Analysis | Ülgen H. & Mirze S. K. (2018) İşletmelerde Stratejik Yönetim. İstanbul: Beta Yayınları. |
| 4 | Firm Analysis | Ülgen H. & Mirze S. K. (2018) İşletmelerde Stratejik Yönetim. İstanbul: Beta Yayınları. |
| 5 | Situational Analysis and Matrixs | Ülgen H. and Mirze S.K. (2020). İşletmelerde Stratejik Yönetim |
| 6 | Operational, Business, Corporate and International Level Strategies | Thompson, A. A. & Strickland, A. J. (2013) Strategic Management: Concepts and Cases. Latest edition, McGraw-Hill. Miller, A. (1998) Strategic Management. Latest edition, Irwin: McGraw-Hill. |
| 7 | Midterm Exam (tentative) | |
| 8 | Strategy Formulation | Ülgen H. & Mirze S. K. (2018) İşletmelerde Stratejik Yönetim. İstanbul: Beta Yayınları. |
| 9 | Competitive Rivalry | Thompson, A. A. & Strickland, A. J. (2013) Strategic Management: Concepts and Cases. Latest edition, McGraw-Hill. Miller, A. (1998) Strategic Management. Latest edition, Irwin: McGraw-Hill. |
| 10 | Strategy Implementation - Strategic Evaluation and Control, Critical Success Factors | Ülgen H. & Mirze S. K. (2020) İşletmelerde Stratejik Yönetim. İstanbul: Beta Yayınları. |
| 11 | Case Analysis and Group Discussion | |
| 12 | Case Analysis and Group Discussion | |
| 13 | Presentations of Term Assignments | |
| 14 | Presentations of Term Assignments | |
| 15 | Presentations of Term Assignments | |
| 16 | Final Exam |
| Course Notes/Textbooks | Ülgen H. & Mirze S. K. (2018) İşletmelerde Stratejik Yönetim. İstanbul: Beta Yayınları. ISBN: 978-6052426968 |
| Suggested Readings/Materials | Scholarly Journals: You are recommended to read all of the following scholarly journals which are available in the on-line databases: Business Horizons, California Management Review, Journal of World Business, European Journal of Marketing, Harvard Business Review, International Marketing Review, Journal of Marketing, Marketing Intelligence and Planning, Sloan Management Review. Relevant Periodicals and Newspapers: Business Week, Forbes, Fortune, Newsweek, The Economist, Turkish daily newspapers and periodicals etc. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
5
|
80
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
20
|
20
|
| Presentation / Jury |
0
|
||
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
25
|
25
|
| Final Exam |
1
|
50
|
50
|
| Total |
223
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
X | ||||
| 2 | To be able to demonstrate business communication skills effectively. |
X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. |
X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. |
X | ||||
| 5 | To be able to lead their peers and companies for the achievement of business goals. |
X | ||||
| 6 | To be able to perform well in teamwork projects and business tasks. |
X | ||||
| 7 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
X | ||||
| 8 | To be able to solve business related problems using analytical and technological tools and techniques. |
X | ||||
| 9 | To develop a solution to business problems through systematic research. |
X | ||||
| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest