GRADUATE SCHOOL
Executive MBA (Turkish / Without Thesis)
ISL 564 | Course Introduction and Application Information
| Course Name |
Consumer Research
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ISL 564
|
Fall/Spring
|
3
|
0
|
3
|
7.5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Second Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to provide students a comprehensive view of consumers by focusing on the psychological, sociological and cultural aspects of consumption. It provides knowledge on research methods and tools to understand the current and prospect consumers and help students to develop skills in interpreting consumer research results. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Topics such as consumer perception, motivation, self, attitude, identity, consumption process and decision mechanisms, cultural effects, marketing and consumer research methods and tools are discussed. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course: Consumer Behavior Process and Meaning of Consumption | Readings and preparation for class discussion |
| 2 | Perspectives on Self; Conformity and Social Comparison | Readings and preparation for class discussion |
| 3 | The Perception and Motivation Process | Readings and preparation for class discussion |
| 4 | In Class Application and Discussion (I) | Preparation for Case Study |
| 5 | Shopping Orientation and Changing Attitudes; Consumer Decision Making Process | Readings and preparation for class discussion |
| 6 | Effect of Reference Groups and Subcultures on Consumers | Readings and preparation for class discussion |
| 7 | Culture Production Process | Readings and preparation for class discussion |
| 8 | In Class Application and Discussion (II) | Preparation for Case Study |
| 9 | Role of Marketing and Consumer Research in Decision-Making; Overview of the Marketing Research Process | Readings and preparation for class discussion |
| 10 | Alternative Methods in Consumer Research | Readings and preparation for class discussion |
| 11 | Alternative Methods in Consumer Research | Readings and preparation for class discussion |
| 12 | In Class Application and Discussion (III) | Preparation for Case Study |
| 13 | Project Presentations and Evaluation | Project Preparation |
| 14 | Project Presentations and Evaluation | Project Preparation |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
3
|
60
|
| Presentation / Jury | ||
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
5
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
3
|
48
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
3
|
16
|
48
|
| Presentation / Jury |
0
|
||
| Project |
1
|
45
|
45
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
189
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to demonstrate general business knowledge and skills. |
X | ||||
| 2 | To be able to demonstrate business communication skills effectively. |
X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. |
X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. |
X | ||||
| 5 | To be able to lead their peers and companies for the achievement of business goals. |
X | ||||
| 6 | To be able to perform well in teamwork projects and business tasks. |
X | ||||
| 7 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. |
X | ||||
| 8 | To be able to solve business related problems using analytical and technological tools and techniques. |
X | ||||
| 9 | To develop a solution to business problems through systematic research. |
X | ||||
| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest